Statements (50)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:television_program_format
|
| gptkbp:alsoKnownAs |
paid programming
|
| gptkbp:broadcastOn |
off-peak hours
|
| gptkbp:duration |
typically 15 to 30 minutes
|
| gptkbp:feature |
product demonstrations
testimonials direct response offers |
| gptkbp:hasFeature |
celebrity endorsements
call to action limited time offers customer testimonials bonus items installment payment options before-and-after comparisons comparison with competing products demonstrations of ease of use demonstrations of product effectiveness disclaimers emotional appeals fine print free gifts with purchase guaranteed results live audience reactions money-back guarantees problem-solution format product experts repetitive messaging special pricing testimonials from experts visual effects to highlight product features |
| gptkbp:include |
toll-free phone numbers
websites for ordering |
| gptkbp:medium |
gptkb:television
|
| gptkbp:notableExample |
gptkb:Ginsu_knives
gptkb:ShamWow gptkb:ThighMaster |
| gptkbp:notableHost |
gptkb:Suzanne_Somers
gptkb:Billy_Mays gptkb:Ron_Popeil |
| gptkbp:originatedIn |
gptkb:United_States
|
| gptkbp:popularizedBy |
1980s
|
| gptkbp:purpose |
advertising
|
| gptkbp:regulates |
gptkb:Federal_Communications_Commission
gptkb:Federal_Trade_Commission |
| gptkbp:salesMethod |
direct response television
|
| gptkbp:targetAudience |
consumers
|
| gptkbp:bfsParent |
gptkb:Louis_Theroux's_Weird_Weekends
gptkb:Keith_Crofford |
| gptkbp:bfsLayer |
7
|
| https://www.w3.org/2000/01/rdf-schema#label |
Infomercials
|