Statements (24)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
scientific theory
|
| gptkbp:appliesTo |
gptkb:public_policy
healthcare marketing |
| gptkbp:describedBy |
gptkb:Prospect_Theory
Bounded Rationality |
| gptkbp:field |
behavioral science
economics psychology |
| gptkbp:focusesOn |
heuristics
risk assessment utility maximization biases preferences how individuals make choices |
| https://www.w3.org/2000/01/rdf-schema#label |
Individual Choice Behavior
|
| gptkbp:relatedTo |
decision making
consumer behavior rational choice theory |
| gptkbp:studiedBy |
gptkb:Amos_Tversky
gptkb:Daniel_Kahneman gptkb:Herbert_Simon |
| gptkbp:bfsParent |
gptkb:Duncan_Luce
|
| gptkbp:bfsLayer |
7
|