|
gptkbp:instance_of
|
gptkb:brand
|
|
gptkbp:bfsLayer
|
5
|
|
gptkbp:bfsParent
|
gptkb:Wrigley’s_gum_family
gptkb:The_Hershey_Company
gptkb:Hershey_Chocolate
gptkb:Hershey_Chocolate_Company
gptkb:Hershey
gptkb:Hershey's
|
|
gptkbp:advertising
|
social media campaigns
sponsorships
in-store promotions
TV commercials
“ Break the Ice”
“ Get Fresh”
|
|
gptkbp:associated_with
|
social interactions
fresh breath
refreshing taste
|
|
gptkbp:category
|
gptkb:candy
|
|
gptkbp:competes_with
|
gptkb:Altoids
gptkb:Breath_Savers
gptkb:Lifesavers
gptkb:Mentos
Tic Tac
Certs
|
|
gptkbp:contains
|
xylitol
natural flavors
artificial colors
sorbitol
|
|
gptkbp:feedback
|
positive reviews
popular among young adults
variety of flavors appreciated
|
|
gptkbp:flavor
|
gptkb:product
gptkb:currency
wintergreen
peppermint
|
|
gptkbp:historical_event
|
acquired by Kraft Foods in 2000
celebrated 20th anniversary in 2015
expanded to include gum and chews
originally launched as a mint
rebranded in 2012
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Ice Breakers
|
|
gptkbp:introduced
|
gptkb:1995
1990s
|
|
gptkbp:is_available_in
|
gptkb:Europe
gptkb:online_retailers
gptkb:Asia
gptkb:North_America
convenience stores
grocery stores
|
|
gptkbp:marketed_as
|
gptkb:candy
breath freshener
|
|
gptkbp:marketing_strategy
|
social media campaigns
celebrity endorsements
|
|
gptkbp:motto
|
gptkb:Ice_Breakers:_The_Freshmaker
“ Break the Ice”
“ The Freshmaker”
|
|
gptkbp:nutritional_value
|
carbohydrates
fat content
sugar content
sugar-free options
protein content
calories per serving
calorie count varies
|
|
gptkbp:packaging
|
plastic container
pouch
|
|
gptkbp:part_of
|
Mondelez International portfolio
|
|
gptkbp:produced_by
|
gptkb:Mondelez_International
|
|
gptkbp:product_line
|
gptkb:Ice_Breakers_Chews
gptkb:Ice_Breakers_Duo
gptkb:Ice_Breakers_Ice_Cubes
gptkb:Ice_Breakers_Mints
gptkb:Ice_Breakers_Sour
gptkb:Ice_Breakers_Cool_Blast
gptkb:Ice_Breakers_Frost
gptkb:Ice_Breakers_Sours
|
|
gptkbp:sugar_content
|
gptkb:theorem
|
|
gptkbp:sustainability_initiatives
|
recyclable packaging
sourcing ingredients responsibly
|
|
gptkbp:target_audience
|
young adults
teenagers
adults
|
|
gptkbp:type
|
breath mint
|
|
gptkbp:website
|
www.icebreakers.com
|