Statements (76)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:award
gptkb:battle |
| gptkbp:associated_with |
gptkb:comic_book
global marketing strategy |
| gptkbp:created_by |
gptkb:Havas_Worldwide
|
| gptkbp:features |
various celebrities
jingle |
| gptkbp:has |
global reach
a diverse audience a strong online presence a dedicated website influenced other brands inspired fan art a significant cultural impact inspired parodies a recognizable logo inspired merchandise designs a strong emotional appeal a strong brand association multiple language versions won advertising awards a significant marketing budget various merchandise associated |
| https://www.w3.org/2000/01/rdf-schema#label |
I'm Lovin' It
|
| gptkbp:includes |
television commercials
digital marketing campaigns print advertisements |
| gptkbp:influenced |
fast food advertising
|
| gptkbp:is |
one of the longest-running campaigns
|
| gptkbp:is_associated_with |
brand loyalty
community events youth culture youth marketing initiatives |
| gptkbp:is_discussed_in |
marketing case studies
|
| gptkbp:is_featured_in |
gptkb:television_special
social media campaigns celebrity endorsements documentaries about advertising radio advertisements |
| gptkbp:is_known_for |
its simplicity
its memorable melody its catchy phrase its positive messaging its upbeat tone its global consistency |
| gptkbp:is_linked_to |
customer loyalty programs
Mc Donald's brand evolution Mc Donald's success in the 2000s |
| gptkbp:is_often_associated_with |
gptkb:organization
|
| gptkbp:is_part_of |
Mc Donald's brand identity
Mc Donald's advertising history Mc Donald's corporate strategy Mc Donald's global campaigns |
| gptkbp:is_recognized_by |
advertising professionals
iconic slogan |
| gptkbp:is_recognized_for |
its cultural relevance
|
| gptkbp:is_used_in |
international markets
promotional events event sponsorships customer engagement strategies sports sponsorships promotional giveaways youth-oriented campaigns |
| gptkbp:launch_date |
gptkb:2003
|
| gptkbp:launched |
gptkb:2003
gptkb:comic_book |
| gptkbp:motto |
gptkb:comic_book
|
| gptkbp:promotes |
gptkb:restaurant
Mc Donald's menu items |
| gptkbp:represents |
brand identity
|
| gptkbp:target_audience |
young adults
|
| gptkbp:translated_into |
multiple languages
|
| gptkbp:used_in |
gptkb:battle
|
| gptkbp:uses |
catchy jingle
|
| gptkbp:bfsParent |
gptkb:comic_book
|
| gptkbp:bfsLayer |
3
|