Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:media
|
| gptkbp:alsoKnownAs |
Magic Bullet Theory
|
| gptkbp:associatedWith |
gptkb:media
|
| gptkbp:assumes |
audience is homogeneous
audience is passive |
| gptkbp:criticizedFor |
gptkb:Elihu_Katz
gptkb:Paul_Lazarsfeld oversimplification of media effects |
| gptkbp:describes |
direct influence of media on audience
|
| gptkbp:example |
linear communication model
|
| gptkbp:focusesOn |
media power
|
| https://www.w3.org/2000/01/rdf-schema#label |
Hypodermic Needle Theory
|
| gptkbp:influencedBy |
rise of radio and television
|
| gptkbp:originatedIn |
1920s
|
| gptkbp:proposedBy |
media messages are injected directly into passive audience
|
| gptkbp:relatedTo |
advertising
public opinion political communication media effects theory |
| gptkbp:replacedBy |
two-step flow theory
|
| gptkbp:usedIn |
propaganda studies
|
| gptkbp:bfsParent |
gptkb:Theories_of_Communication
|
| gptkbp:bfsLayer |
7
|