Hoover free flights promotion (UK, 1992)
GPTKB entity
Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing promotion
|
| gptkbp:destination |
gptkb:Europe
gptkb:United_States |
| https://www.w3.org/2000/01/rdf-schema#label |
Hoover free flights promotion (UK, 1992)
|
| gptkbp:location |
gptkb:United_Kingdom
|
| gptkbp:mediaCoverage |
widespread
|
| gptkbp:notableFor |
being a marketing disaster
|
| gptkbp:offers |
free flights
customers purchasing Hoover products |
| gptkbp:organizer |
Hoover (company)
|
| gptkbp:resultedIn |
legal action
loss of consumer trust resignations of executives financial losses for Hoover |
| gptkbp:startDate |
1992
|
| gptkbp:bfsParent |
gptkb:Hoover_Company
|
| gptkbp:bfsLayer |
6
|