Hershey's Chocolate Advertising
GPTKB entity
Statements (80)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:bfsLayer |
8
|
| gptkbp:bfsParent |
gptkb:Hershey_family
|
| gptkbp:aims_to |
increase sales
engage consumers |
| gptkbp:collaborates_with |
gptkb:celebrities
|
| gptkbp:created |
brand loyalty
|
| gptkbp:emphasizes |
quality ingredients
|
| gptkbp:features |
holiday themes
iconic characters |
| gptkbp:has |
iconic slogans
|
| gptkbp:highlights |
chocolate products
|
| https://www.w3.org/2000/01/rdf-schema#label |
Hershey's Chocolate Advertising
|
| gptkbp:is_aimed_at |
young adults
holiday celebrations new customers candy lovers holiday shoppers |
| gptkbp:is_associated_with |
American culture
nostalgia |
| gptkbp:is_characterized_by |
bright colors
family-friendly content vibrant visuals catchy phrases emotional appeals positive messaging |
| gptkbp:is_designed_to |
create emotional connections
drive impulse purchases |
| gptkbp:is_evaluated_by |
gptkb:film_production_company
|
| gptkbp:is_featured_in |
gptkb:battle
billboards holiday specials social campaigns print advertisements online ads |
| gptkbp:is_incorporated_in |
gptkb:musical
|
| gptkbp:is_influenced_by |
cultural events
consumer trends |
| gptkbp:is_involved_in |
charity events
youth programs community outreach sustainability initiatives |
| gptkbp:is_known_for |
gptkb:book
interactive experiences taste tests memorable jingles interactive campaigns celebration themes product placements fun promotions |
| gptkbp:is_often_associated_with |
family gatherings
|
| gptkbp:is_often_depicted_as |
magazines
super bowl ads |
| gptkbp:is_part_of |
Hershey's brand identity
Hershey's legacy Hershey's marketing strategy Hershey's advertising history Hershey's brand evolution Hershey's corporate social responsibility Hershey's global strategy |
| gptkbp:is_recognized_for |
community involvement
customer engagement creative storytelling engaging storytelling creative visuals innovative campaigns |
| gptkbp:promotes |
gptkb:Reese's_Peanut_Butter_Cups
gptkb:Hershey's_Kisses gptkb:Hershey's_Bars gptkb:Hershey's_Chocolate |
| gptkbp:sponsor |
events
|
| gptkbp:targets |
gptkb:Person
families |
| gptkbp:uses |
gptkb:television_series
gptkb:film_production_company social media celebrity endorsements print media |
| gptkbp:utilizes |
influencer marketing
seasonal campaigns |