Helpful Content Update

GPTKB entity

Statements (33)
Predicate Object
gptkbp:instanceOf Google algorithm update
gptkbp:adviceFromGoogle avoid creating content for search engines first
focus on people-first content
remove unhelpful content
gptkbp:affects entire website
gptkbp:aimsTo improve search results quality
gptkbp:announced 2022-08-18
gptkbp:appliesTo gptkb:Google_Search
English-language searches (initially)
gptkbp:documentation https://developers.google.com/search/updates/helpful-content-update
gptkbp:expansion other languages
gptkbp:firstRolledOut 2022-08-25
gptkbp:focusesOn rewarding people-first content
https://www.w3.org/2000/01/rdf-schema#label Helpful Content Update
gptkbp:impact search rankings
gptkbp:introduced gptkb:Google
gptkbp:monitors SEO community
gptkbp:notableRelease September 2023
December 2022
gptkbp:partOf gptkb:Google_Search_ranking_systems
gptkbp:penalty content created primarily for search engines
gptkbp:promotion original, insightful content
gptkbp:relatedTo gptkb:E-E-A-T
gptkb:Google_core_updates
gptkbp:removalOfPenalty after unhelpful content is removed
gptkbp:signalCan take months to recover
gptkbp:signalIs automated
site-wide
gptkbp:target unhelpful, low-value content
gptkbp:type site-wide signal
gptkbp:updated multiple times since 2022
gptkbp:bfsParent gptkb:Google_search_engine
gptkbp:bfsLayer 6