Statements (200)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:beer
|
| gptkbp:advertising |
gptkb:television_series
gptkb:film_production_company print ads television commercials print media online ads focused on inclusivity engagement with consumers # Now You Can ' Now You Can' |
| gptkbp:alcohol_content |
0.0%
|
| gptkbp:audience |
interactive campaigns
|
| gptkbp:availability |
year-round
restaurants bars supermarkets |
| gptkbp:awards |
beverage awards
various beverage awards |
| gptkbp:benefits |
lower calorie option
|
| gptkbp:brand |
gptkb:celebrities
gptkb:Heineken influencers various celebrities commitment to quality various influencers sports figures high among consumers into new markets modern and innovative high among existing customers high globally strong among consumers |
| gptkbp:calories |
69 calories per 330ml
|
| gptkbp:carbonation |
carbonated
|
| gptkbp:collaborations |
with local breweries
|
| gptkbp:color |
pale golden
|
| gptkbp:community_engagement |
supports local events
|
| gptkbp:competes_with |
other non-alcoholic beers
|
| gptkbp:conducts_surveys_on |
indicate high satisfaction
|
| gptkbp:contains |
gptkb:fungus
gptkb:item hops barley 0.0% alcohol |
| gptkbp:cultural_impact |
featured in media
popular in social gatherings growing acceptance of non-alcoholic beverages |
| gptkbp:customer_support |
promotes responsible drinking
promoting responsible drinking responsive to inquiries |
| gptkbp:demographics |
varied age groups
middle-aged adults younger adults |
| gptkbp:distribution_channels |
restaurants
bars e-commerce platforms supermarkets retail stores online sales retail and online wholesale distributors |
| gptkbp:environmental_impact |
low due to sustainable practices
|
| gptkbp:events |
promotional events
sponsorship of sports events |
| gptkbp:feedback |
generally positive
positive reviews |
| gptkbp:first_brewed |
gptkb:Heineken's_A-yeast
brewing and dealcoholization similar to regular Heineken |
| gptkbp:flavor |
mild
refreshing crisp and refreshing by consumers malt and hops similar to traditional beer balanced and refreshing similar to regular Heineken well-received in blind tastings |
| gptkbp:food_pairing |
snacks and light meals
pairs well with various dishes |
| gptkbp:has_a |
distinctive taste
low-calorie count |
| https://www.w3.org/2000/01/rdf-schema#label |
Heineken 0.0%
|
| gptkbp:ingredients |
gptkb:fungus
gptkb:item hops barley |
| gptkbp:introduced |
gptkb:Europe
gptkb:2017 gptkb:the_Netherlands |
| gptkbp:is_a_source_of |
natural ingredients
|
| gptkbp:is_aimed_at |
millennials
|
| gptkbp:is_associated_with |
responsible drinking campaigns
|
| gptkbp:is_available_in |
multiple countries
supermarkets various flavors bars and restaurants cans and bottles |
| gptkbp:is_designed_for |
social occasions
|
| gptkbp:is_designed_to |
health-conscious consumers
|
| gptkbp:is_discussed_in |
consumer reviews
|
| gptkbp:is_featured_in |
advertisements
various events |
| gptkbp:is_known_for |
its refreshing taste
its crisp finish |
| gptkbp:is_often_associated_with |
light snacks
|
| gptkbp:is_often_served_with |
social gatherings
food pairings |
| gptkbp:is_often_used_in |
non-drinkers
|
| gptkbp:is_part_of |
the global beer market
Heineken's innovation strategy Heineken's global strategy Heineken's marketing campaigns Heineken's product diversification efforts Heineken's sustainability initiatives |
| gptkbp:is_promoted_by |
gptkb:sports_event
social media campaigns celebrity endorsements |
| gptkbp:is_recognized_for |
its quality
its innovative approach its unique branding |
| gptkbp:is_tested_for |
conducted for quality assurance
|
| gptkbp:launch_date |
gptkb:2017
|
| gptkbp:launched |
gptkb:2017
focus on health trends |
| gptkbp:market |
conducted regularly
widely available in stores celebrated with events leading non-alcoholic beer brand leading non-alcoholic beer |
| gptkbp:marketed_as |
influencer partnerships
a refreshing beverage a guilt-free option alcohol-free beer refreshing alternative to alcoholic beer alcohol-free alternative a beer alternative |
| gptkbp:marketing_strategy |
global campaign
focus on lifestyle branding focus on lifestyle marketing |
| gptkbp:motto |
Now you can enjoy the taste of Heineken without the alcohol.
' Now you can enjoy the taste of Heineken without the alcohol.' ' Enjoy the Moment' |
| gptkbp:notable_products |
part of Heineken's innovation efforts
|
| gptkbp:nutritional_value |
low calories
|
| gptkbp:packaging |
gptkb:beer
bottle and can can green bottle |
| gptkbp:parent_company |
gptkb:Heineken_N._V.
|
| gptkbp:part_of |
Heineken product line
Heineken product range Heineken's global strategy Heineken brand portfolio |
| gptkbp:partnerships |
bars and restaurants
various events various health initiatives with health organizations various health and wellness organizations |
| gptkbp:produced_by |
gptkb:Heineken_N._V.
various breweries worldwide |
| gptkbp:production_location |
gptkb:Netherlands
|
| gptkbp:products |
ongoing innovation
high standards maintained |
| gptkbp:research_and_development |
ongoing for new flavors
|
| gptkbp:sales |
increasing annually
growing annually growing segment |
| gptkbp:serving_suggestion |
served as a refreshing drink
served with food |
| gptkbp:serving_temperature |
chilled
best served cold |
| gptkbp:social_media_presence |
active on multiple platforms
active on social media |
| gptkbp:sponsor |
gptkb:sports_event
music festivals various celebrities promotes healthy lifestyles sports and events |
| gptkbp:suitable_for |
designated drivers
|
| gptkbp:supply_chain |
sustainable practices
|
| gptkbp:sustainability_initiatives |
eco-friendly packaging
brewing process improvements brewing with renewable energy |
| gptkbp:target_audience |
adults
health-conscious consumers |
| gptkbp:target_market |
adults
health-conscious consumers consumers seeking non-alcoholic options |
| gptkbp:variant |
different flavors
different packaging sizes |
| gptkbp:bfsParent |
gptkb:Heineken_0.0%_Dark_Beer
gptkb:Heineken_0.0%_Lager_Beer_with_Chocolate gptkb:Heineken_0.0%_Lager_Beer_with_Cumin gptkb:Heineken_0.0%_Lager_Beer_with_Hibiscus gptkb:Heineken_0.0%_Lager_Beer_with_Star_Anise gptkb:Heineken_0.0%_Lager_Beer_with_Stevia gptkb:Heineken_0.0%_Lager_Beer_with_Sucralose |
| gptkbp:bfsLayer |
4
|