Statements (383)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:beer
|
| gptkbp:advertising |
gptkb:printer
gptkb:television_series gptkb:film_production_company Digital Outdoor online social media campaigns billboards event sponsorships television advertisements various advertising campaigns print advertisements television and online ads # Now You Can ' Now You Can' campaign focused on social responsibility |
| gptkbp:alcohol_content |
gptkb:theorem
0% 0.0% ABV |
| gptkbp:aroma |
gptkb:Hoppy
|
| gptkbp:associated_with |
gptkb:sports_event
cultural events social gatherings music festivals celebrations |
| gptkbp:audience |
interactive campaigns
|
| gptkbp:availability |
gptkb:Online
Global year-round Retail stores widely available in supermarkets and liquor stores |
| gptkbp:available_formats |
gptkb:beer
gptkb:national_football_team can |
| gptkbp:awarded_by |
various taste awards
|
| gptkbp:awards |
Various international beer awards
various international awards various beverage awards |
| gptkbp:benefits |
lower calorie option
Lower calorie option lower calorie option compared to regular beer |
| gptkbp:bottle_size |
330ml
|
| gptkbp:brand |
gptkb:High
gptkb:Heineken high Various celebrities various celebrities various influencers awards and accolades high among consumers high customer loyalty expanded product line premium non-alcoholic beer new markets entered positive consumer perception highly recognized brand globally promotes moderation and responsible drinking utilizes brand ambassadors for marketing |
| gptkbp:calories |
69 calories per 330ml
69 calories 69 calories per 12 oz |
| gptkbp:carbonation |
gptkb:tank
gptkb:Carbonated carbonated highly carbonated |
| gptkbp:collaborations |
various food brands
various beverage brands various lifestyle brands |
| gptkbp:color |
gptkb:Golden
golden pale golden |
| gptkbp:community_engagement |
Local events sponsorship
|
| gptkbp:community_involvement |
support local initiatives
|
| gptkbp:competes_with |
other non-alcoholic beers
|
| gptkbp:competitors |
gptkb:Clausthaler
gptkb:Amstel_0.0 gptkb:Beck's_Blue gptkb:Budweiser_Zero |
| gptkbp:contains |
gptkb:fungus
gptkb:item hops natural ingredients barley 0.0% alcohol |
| gptkbp:cuisine |
gptkb:theorem
|
| gptkbp:cultural_impact |
promotes responsible drinking
Popular in social settings popular among non-drinkers and designated drivers |
| gptkbp:customer_support |
educates consumers about non-alcoholic options
|
| gptkbp:demographics |
Young adults
young adults Health-conscious individuals middle-aged adults non-drinkers Non-drinkers appeals to a wide range of consumers young adults and health-conscious consumers younger adults and health-conscious individuals |
| gptkbp:distribution |
Global
global global reach multiple countries |
| gptkbp:distribution_channels |
gptkb:online_retailers
Retail stores supermarkets bars and restaurants Retail and online retail and online liquor stores |
| gptkbp:environmental_impact |
produced with a focus on reducing environmental impact
|
| gptkbp:events |
Sponsorship of sports events
|
| gptkbp:feedback |
Positive reviews
generally positive positive reviews high ratings generally positive reviews |
| gptkbp:first_brewed |
gptkb:fungus
gptkb:Netherlands gptkb:item hops barley brewed with barley brewed with hops Similar to regular beer brewed using the same ingredients as regular Heineken brewed with water brewed with yeast A-yeast brewing process similar to regular beer |
| gptkbp:flavor |
gptkb:beer
gptkb:Heineken_lager Crisp Well-received balanced consumers Balanced experts hops Crisp and refreshing light and crisp refreshing light and refreshing Malt and hops slightly bitter limited edition flavors Conducted with consumers refreshing finish malt and hops balanced flavor fruit notes balanced and smooth balanced and refreshing similar to Heineken Lager similar to regular Heineken conducted with positive results conducts taste tests to improve product regular Heineken beer similar to regular Heineken in taste |
| gptkbp:food_pairing |
snacks and light meals
pairs well with various cuisines |
| gptkbp:has_distribution |
e-commerce platforms
global distribution network international retailers local distributors |
| https://www.w3.org/2000/01/rdf-schema#label |
Heineken 0.0
|
| gptkbp:ingredients |
gptkb:fungus
gptkb:plant gptkb:Water Barley malt |
| gptkbp:innovation |
Continuous development
continuous improvement efforts continuously innovating in the non-alcoholic space |
| gptkbp:introduced |
gptkb:2017
|
| gptkbp:is_a_source_of |
Pale barley
|
| gptkbp:is_aimed_at |
young adults
health-conscious individuals health-conscious consumers those avoiding alcohol |
| gptkbp:is_available_in |
gptkb:national_football_team
gptkb:online_retailers multiple countries bottles supermarkets various flavors cans kegs 12 oz bottles variety packs multi-packs 16 oz cans liquor stores 24 oz cans 12 packs 6 packs 100 packs 18 packs 30 Packs 40 Packs 50 Packs |
| gptkbp:is_available_on |
gptkb:online_retailers
many countries worldwide supermarkets liquor stores |
| gptkbp:is_considered |
a trend in the beverage industry
a leader in non-alcoholic beer market |
| gptkbp:is_part_of |
Heineken product line
Heineken's global portfolio Heineken's sustainability efforts Heineken's global strategy Heineken's product innovation strategy |
| gptkbp:is_popular_in |
gptkb:Europe
gptkb:North_America |
| gptkbp:is_promoted_by |
gptkb:battle
social media social media campaigns tasting events sponsorships television commercials event sponsorships in-store displays family-friendly option |
| gptkbp:is_recognized_by |
industry awards
|
| gptkbp:is_supported_by |
gptkb:film_production_company
consumer feedback |
| gptkbp:is_tested_for |
gptkb:beer
quality control safety rigorous quality checks |
| gptkbp:launched |
gptkb:2017
|
| gptkbp:market |
leading non-alcoholic beer brand
beer market Leading non-alcoholic beer brand Significant in non-alcoholic segment ongoing consumer studies successful introduction non-alcoholic beverage market |
| gptkbp:marketed_as |
young adults
adults bars and restaurants non-drinkers alcohol-free beer great for social occasions refreshing alternative to beer refreshing alternative to alcoholic beer tasting like regular beer Refreshing and crisp a refreshing alternative to alcoholic beer great taste without alcohol the perfect balance of taste and refreshment |
| gptkbp:marketing_strategy |
community engagement
influencer partnerships targeted advertising focus on lifestyle branding |
| gptkbp:motto |
' Now you can enjoy the taste of Heineken without the alcohol.'
“ Enjoy the taste of Heineken without the alcohol.” |
| gptkbp:movement |
Saaz hops
|
| gptkbp:notable_products |
part of Heineken's long history since 1864
|
| gptkbp:nutritional_value |
contains vitamins
low calories no sugar contains minerals 16 grams no carbohydrates low carbohydrates no sugar added |
| gptkbp:origin |
gptkb:Netherlands
|
| gptkbp:packaging |
gptkb:beer
Can Cans bottles can cans bottles and cans glass bottle aluminum can keg distinctive green color |
| gptkbp:parent_company |
gptkb:Heineken_N._V.
|
| gptkbp:part_of |
Heineken product line
Heineken product range Heineken's commitment to sustainability |
| gptkbp:partnerships |
Various health organizations
Various health and wellness organizations various health initiatives collaborations with restaurants collaborations with events and festivals collaborates with various events and festivals |
| gptkbp:price |
Varies by region
competitive pricing |
| gptkbp:price_range |
Varies by region
mid-range pricing |
| gptkbp:produced_by |
gptkb:Netherlands
gptkb:Heineken_N._V. natural ingredients brewing and de-alcoholization |
| gptkbp:product_line |
gptkb:Heineken_non-alcoholic_range
part of Heineken's product line |
| gptkbp:region |
gptkb:Africa
gptkb:Europe gptkb:Asia gptkb:Australia gptkb:North_America |
| gptkbp:release_region |
multiple countries
over 50 countries multiple countries worldwide |
| gptkbp:sales |
growing market share
growing sales in the non-alcoholic segment |
| gptkbp:served_in |
gptkb:festival
events restaurants bars |
| gptkbp:serving_suggestion |
Best served cold
best served cold with food or alone |
| gptkbp:serving_temperature |
gptkb:Chilled
chilled |
| gptkbp:shelf_life |
12 months
9 months |
| gptkbp:size |
330ml
12-pack 6-pack 24-pack 330ml bottle 500ml can available in various pack sizes variety pack options 330ml bottles |
| gptkbp:social_media_presence |
Active on multiple platforms
active on social media platforms active on multiple platforms active on social media |
| gptkbp:sponsor |
gptkb:sports_event
cultural events Music festivals Sporting events music festivals sports and music events sponsors various sports and music events |
| gptkbp:style |
gptkb:beer
|
| gptkbp:sugar_content |
gptkb:Low
0 grams less than 1 gram per 12 oz |
| gptkbp:suitable_for |
pregnant women
health-conscious consumers Pregnant women designated drivers people avoiding alcohol Designated drivers People avoiding alcohol |
| gptkbp:supply_chain |
efficient logistics
|
| gptkbp:sustainability_initiatives |
Eco-friendly packaging
eco-friendly packaging reduce carbon footprint water conservation efforts recyclable packaging water conservation practices carbon footprint reduction recycling initiatives responsible drinking campaigns Encourages bottle recycling part of Heineken's commitment to responsible drinking Brewing with renewable energy part of Heineken's commitment to sustainability |
| gptkbp:target_audience |
health-conscious consumers
non-drinkers consumers seeking non-alcoholic options |
| gptkbp:target_market |
Health-conscious consumers
health-conscious consumers consumers seeking non-alcoholic options |
| gptkbp:tasting_notes |
gptkb:tank
malty crisp hoppy crisp and refreshing slightly bitter subtle bitterness |
| gptkbp:type |
gptkb:beer
|
| gptkbp:variant |
different flavors
available in different flavors in some markets |
| gptkbp:water_source |
Natural spring water
|
| gptkbp:bfsParent |
gptkb:beer
gptkb:Heineken |
| gptkbp:bfsLayer |
3
|