Statements (386)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:beer
|
| gptkbp:advertising |
gptkb:digital_media
gptkb:television gptkb:print Digital Outdoor online social media campaigns billboards event sponsorships television advertisements various advertising campaigns print advertisements television and online ads # Now You Can ' Now You Can' campaign focused on social responsibility |
| gptkbp:alcohol_content |
gptkb:True
0% 0.0% ABV |
| gptkbp:aroma |
gptkb:Hoppy
|
| gptkbp:associated_with |
gptkb:sports_events
cultural events social gatherings music festivals celebrations |
| gptkbp:availability |
gptkb:Online
Global year-round Retail stores widely available in supermarkets and liquor stores |
| gptkbp:available_formats |
gptkb:bottle
gptkb:draft can |
| gptkbp:available_in |
gptkb:draft
multiple countries bottles cans kegs 12 oz bottles variety packs multi-packs 16 oz cans 24 oz cans 12 packs 6 packs 100 packs 18 packs 30 Packs 40 Packs 50 Packs |
| gptkbp:awarded_for |
various taste awards
|
| gptkbp:awards |
Various international beer awards
various international awards various beverage awards |
| gptkbp:benefits |
lower calorie option
Lower calorie option lower calorie option compared to regular beer |
| gptkbp:bottle_size |
330ml
|
| gptkbp:brand |
gptkb:Heineken
high among consumers high customer loyalty expanded product line premium non-alcoholic beer new markets entered positive consumer perception promotes moderation and responsible drinking |
| gptkbp:brand_ambassadors |
Various celebrities
various celebrities various influencers utilizes brand ambassadors for marketing |
| gptkbp:brand_history |
part of Heineken's long history since 1864
|
| gptkbp:brand_recognition |
gptkb:High
high awards and accolades highly recognized brand globally |
| gptkbp:brewing_process |
brewed with barley
brewed with hops Similar to regular beer brewed using the same ingredients as regular Heineken brewed with water brewed with yeast A-yeast |
| gptkbp:calories |
69 calories per 330ml
69 calories 69 calories per 12 oz |
| gptkbp:carbonation |
gptkb:medium
gptkb:Carbonated carbonated highly carbonated |
| gptkbp:collaborations |
various food brands
various beverage brands various lifestyle brands |
| gptkbp:color |
gptkb:Golden
golden pale golden |
| gptkbp:community_engagement |
Local events sponsorship
|
| gptkbp:community_involvement |
support local initiatives
|
| gptkbp:competes_with |
other non-alcoholic beers
|
| gptkbp:competitors |
gptkb:Clausthaler
gptkb:Amstel_0.0 gptkb:Beck's_Blue gptkb:Budweiser_Zero |
| gptkbp:contains |
gptkb:water
gptkb:yeast hops natural ingredients barley 0.0% alcohol |
| gptkbp:country_of_origin |
gptkb:Netherlands
|
| gptkbp:cultural_impact |
promotes responsible drinking
Popular in social settings popular among non-drinkers and designated drivers |
| gptkbp:customer_feedback |
Positive reviews
generally positive positive reviews generally positive reviews |
| gptkbp:customer_satisfaction |
high ratings
|
| gptkbp:customer_support |
educates consumers about non-alcoholic options
|
| gptkbp:demographics |
Young adults
young adults Health-conscious individuals middle-aged adults non-drinkers Non-drinkers appeals to a wide range of consumers young adults and health-conscious consumers younger adults and health-conscious individuals |
| gptkbp:distribution |
Global
global |
| gptkbp:distribution_channels |
gptkb:online_retailers
Retail stores supermarkets bars and restaurants Retail and online retail and online liquor stores |
| gptkbp:distribution_strategy |
global reach
|
| gptkbp:environmental_impact |
produced with a focus on reducing environmental impact
|
| gptkbp:events |
Sponsorship of sports events
|
| gptkbp:first_brewed |
gptkb:Netherlands
gptkb:water gptkb:yeast hops barley brewing process similar to regular beer |
| gptkbp:flavor |
gptkb:malt
gptkb:lager limited edition flavors |
| gptkbp:flavor_profile |
gptkb:malt
Crisp balanced Balanced hops refreshing light and refreshing Malt and hops malt and hops balanced flavor fruit notes balanced and smooth balanced and refreshing |
| gptkbp:food_options |
gptkb:true
|
| gptkbp:food_pairing |
snacks and light meals
pairs well with various cuisines |
| gptkbp:has_distribution |
e-commerce platforms
global distribution network international retailers local distributors |
| gptkbp:has_flavor |
light and crisp
slightly bitter refreshing finish |
| https://www.w3.org/2000/01/rdf-schema#label |
Heineken 0.0
|
| gptkbp:ingredients |
gptkb:Hops
gptkb:Water gptkb:yeast Barley malt |
| gptkbp:innovation |
Continuous development
continuous improvement efforts continuously innovating in the non-alcoholic space |
| gptkbp:introduced_in |
gptkb:2017
|
| gptkbp:is_a_source_of |
Pale barley
|
| gptkbp:is_available_in |
gptkb:online_retailers
supermarkets various flavors liquor stores |
| gptkbp:is_considered |
a trend in the beverage industry
a leader in non-alcoholic beer market |
| gptkbp:is_distributed_by |
multiple countries
|
| gptkbp:is_part_of |
Heineken product line
Heineken's global portfolio Heineken's sustainability efforts Heineken's global strategy Heineken's product innovation strategy |
| gptkbp:is_popular_in |
gptkb:Europe
gptkb:North_America |
| gptkbp:is_promoted_by |
family-friendly option
|
| gptkbp:is_promoted_through |
gptkb:advertising_campaigns
social media social media campaigns tasting events sponsorships television commercials event sponsorships in-store displays |
| gptkbp:is_recognized_by |
industry awards
|
| gptkbp:is_sold_at |
gptkb:online_retailers
many countries worldwide supermarkets liquor stores |
| gptkbp:is_supported_by |
gptkb:market_research
consumer feedback |
| gptkbp:is_targeted_at |
young adults
health-conscious individuals health-conscious consumers those avoiding alcohol |
| gptkbp:is_tested_for |
gptkb:taste
quality control safety rigorous quality checks |
| gptkbp:launched |
gptkb:2017
|
| gptkbp:launched_in |
gptkb:2017
|
| gptkbp:market |
beer market
ongoing consumer studies non-alcoholic beverage market |
| gptkbp:market_launch |
successful introduction
|
| gptkbp:market_position |
leading non-alcoholic beer brand
Leading non-alcoholic beer brand |
| gptkbp:market_share |
Significant in non-alcoholic segment
|
| gptkbp:marketed_as |
young adults
adults bars and restaurants non-drinkers alcohol-free beer great for social occasions refreshing alternative to beer refreshing alternative to alcoholic beer tasting like regular beer Refreshing and crisp a refreshing alternative to alcoholic beer great taste without alcohol the perfect balance of taste and refreshment |
| gptkbp:marketing_strategy |
community engagement
influencer partnerships targeted advertising focus on lifestyle branding |
| gptkbp:movement |
Saaz hops
|
| gptkbp:nutritional_value |
contains vitamins
low calories no sugar contains minerals 16 grams no carbohydrates low carbohydrates no sugar added |
| gptkbp:packaging |
gptkb:bottle
Can Cans bottles can cans bottles and cans glass bottle aluminum can keg distinctive green color |
| gptkbp:parent_company |
gptkb:Heineken_N._V.
|
| gptkbp:part_of |
Heineken product line
Heineken product range Heineken's commitment to sustainability |
| gptkbp:partnerships |
Various health organizations
Various health and wellness organizations various health initiatives collaborations with restaurants collaborations with events and festivals collaborates with various events and festivals |
| gptkbp:price_range |
Varies by region
mid-range pricing |
| gptkbp:produced |
natural ingredients
|
| gptkbp:produced_by |
gptkb:Netherlands
gptkb:Heineken_N._V. |
| gptkbp:produces |
brewing and de-alcoholization
|
| gptkbp:product_line |
gptkb:Heineken_non-alcoholic_range
part of Heineken's product line |
| gptkbp:recycling_initiative |
Encourages bottle recycling
|
| gptkbp:region |
gptkb:Africa
gptkb:Europe gptkb:Asia gptkb:Australia gptkb:North_America |
| gptkbp:release_region |
multiple countries
over 50 countries multiple countries worldwide |
| gptkbp:retail_price |
Varies by region
competitive pricing |
| gptkbp:sales |
growing market share
growing sales in the non-alcoholic segment |
| gptkbp:served_in |
gptkb:festivals
events restaurants bars |
| gptkbp:serving_suggestion |
Best served cold
best served cold with food or alone |
| gptkbp:serving_temperature |
gptkb:Chilled
chilled |
| gptkbp:shelf_life |
12 months
9 months |
| gptkbp:size |
330ml
12-pack 6-pack 24-pack 330ml bottle 500ml can available in various pack sizes variety pack options 330ml bottles |
| gptkbp:slogan |
' Now you can enjoy the taste of Heineken without the alcohol.'
“ Enjoy the taste of Heineken without the alcohol.” |
| gptkbp:social_media_presence |
Active on multiple platforms
active on social media platforms active on multiple platforms active on social media |
| gptkbp:sponsorship |
gptkb:sports_events
cultural events Music festivals Sporting events music festivals sports and music events sponsors various sports and music events |
| gptkbp:style |
gptkb:lager
|
| gptkbp:sugar_content |
gptkb:Low
0 grams less than 1 gram per 12 oz |
| gptkbp:suitable_for |
pregnant women
health-conscious consumers Pregnant women designated drivers people avoiding alcohol Designated drivers People avoiding alcohol |
| gptkbp:supply_chain |
efficient logistics
|
| gptkbp:sustainability_efforts |
eco-friendly packaging
reduce carbon footprint water conservation practices carbon footprint reduction recycling initiatives |
| gptkbp:sustainability_initiatives |
Eco-friendly packaging
water conservation efforts recyclable packaging responsible drinking campaigns part of Heineken's commitment to responsible drinking Brewing with renewable energy part of Heineken's commitment to sustainability |
| gptkbp:target_audience |
health-conscious consumers
non-drinkers consumers seeking non-alcoholic options |
| gptkbp:target_market |
Health-conscious consumers
health-conscious consumers consumers seeking non-alcoholic options |
| gptkbp:taste |
gptkb:Heineken_lager
Well-received consumers experts Crisp and refreshing light and crisp Conducted with consumers similar to Heineken Lager similar to regular Heineken conducted with positive results conducts taste tests to improve product regular Heineken beer similar to regular Heineken in taste |
| gptkbp:tasting_notes |
gptkb:light
malty crisp hoppy crisp and refreshing slightly bitter subtle bitterness |
| gptkbp:type |
gptkb:beer
|
| gptkbp:user_engagement |
interactive campaigns
|
| gptkbp:variant |
different flavors
available in different flavors in some markets |
| gptkbp:water_source |
Natural spring water
|
| gptkbp:bfsParent |
gptkb:beer
|
| gptkbp:bfsLayer |
4
|