Harris Poll Reputation Quotient

GPTKB entity

Statements (21)
Predicate Object
gptkbp:instanceOf corporate reputation ranking
gptkbp:alsoKnownAs Harris Reputation Quotient
gptkbp:assesses major companies in the United States
gptkbp:countryOfOrigin gptkb:United_States
gptkbp:createdBy gptkb:The_Harris_Poll
gptkbp:criteria social responsibility
financial performance
products and services
workplace environment
emotional appeal
vision and leadership
gptkbp:firstPublished 1999
gptkbp:frequency annual
https://www.w3.org/2000/01/rdf-schema#label Harris Poll Reputation Quotient
gptkbp:method survey-based
gptkbp:purpose measure public perception of corporate reputation
gptkbp:usedBy gptkb:media
business analysts
corporate communications professionals
gptkbp:bfsParent gptkb:Harris_Poll
gptkbp:bfsLayer 7