Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
market research study
|
| gptkbp:conductedBy |
gptkb:The_Harris_Poll
|
| gptkbp:country |
gptkb:United_States
|
| gptkbp:focusesOn |
consumer perception
brand equity brand health |
| gptkbp:frequency |
annual
|
| https://www.w3.org/2000/01/rdf-schema#label |
Harris Poll EquiTrend Study
|
| gptkbp:measures |
brand quality
brand familiarity brand purchase consideration |
| gptkbp:method |
consumer survey
|
| gptkbp:usedBy |
gptkb:media
marketers public relations professionals brand managers |
| gptkbp:bfsParent |
gptkb:Harris_Poll
|
| gptkbp:bfsLayer |
7
|