Handbook of Marketing Scales
GPTKB entity
Statements (15)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
Kelly L. Haws
Richard G. Netemeyer William O. Bearden |
| gptkbp:describes |
A compilation of multi-item measures for marketing and consumer behavior research.
|
| gptkbp:edition |
third edition
|
| gptkbp:firstPublished |
1993
|
| https://www.w3.org/2000/01/rdf-schema#label |
Handbook of Marketing Scales
|
| gptkbp:ISBN |
9781452281926
|
| gptkbp:language |
English
|
| gptkbp:publisher |
gptkb:SAGE_Publications
|
| gptkbp:subject |
marketing
psychometrics |
| gptkbp:bfsParent |
gptkb:William_S._Bearden
|
| gptkbp:bfsLayer |
8
|