Statements (26)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Cognitive bias
|
| gptkbp:affects |
Perception of people
Perception of brands Perception of products |
| gptkbp:consequence |
Can distort decision making
Leads to biased judgments |
| gptkbp:defines |
A cognitive bias in which an observer's overall impression of a person, company, brand, or product influences their feelings and thoughts about that entity's character or properties.
|
| gptkbp:describedBy |
gptkb:Edward_Thorndike
|
| gptkbp:example |
Assuming a physically attractive person is also intelligent or kind.
Believing a well-designed product is also high quality. |
| gptkbp:firstDescribed |
1920
|
| https://www.w3.org/2000/01/rdf-schema#label |
Halo Effect
|
| gptkbp:influenced |
Consumer behavior
Brand perception Hiring decisions Performance appraisals Teacher evaluations Jury decisions |
| gptkbp:opposedBy |
gptkb:Horn_effect
|
| gptkbp:relatedTo |
gptkb:Attractiveness_bias
gptkb:Horn_effect |
| gptkbp:studiedIn |
Marketing
Social psychology Organizational behavior |
| gptkbp:bfsParent |
gptkb:Jim_Matheos
|
| gptkbp:bfsLayer |
6
|