Statements (48)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:bfsLayer |
6
|
| gptkbp:bfsParent |
gptkb:HTC_Sensation_XL
|
| gptkbp:awards |
marketing awards
|
| gptkbp:budget |
significant investment
|
| gptkbp:campaigns |
gptkb:HTC_One_series
|
| gptkbp:challenges |
brand perception
consumer preferences market competition |
| gptkbp:competitors |
Samsung Galaxy SII
Apple i Phone 4 S |
| gptkbp:design |
lifestyle appeal
|
| gptkbp:distance |
website traffic
social media engagement sales figures |
| gptkbp:duration |
several months
|
| gptkbp:ends_at |
set a benchmark for future campaigns
|
| gptkbp:events |
product launch event
|
| gptkbp:feedback |
positive reviews
consumer interest |
| gptkbp:goal |
increase brand awareness
boost sales |
| gptkbp:graphics |
high-quality imagery
|
| gptkbp:highlights |
gptkb:HTC_Sense_UI
8 MP camera dual-core processor 4.3-inch display |
| https://www.w3.org/2000/01/rdf-schema#label |
HTC Sensation Campaign
|
| gptkbp:influence |
gptkb:software_framework
tech bloggers |
| gptkbp:is_evaluated_by |
post-campaign analysis
|
| gptkbp:launched |
gptkb:HTC_Corporation
|
| gptkbp:legacy |
influenced future HTC marketing
|
| gptkbp:medium |
gptkb:printer
gptkb:television_series online |
| gptkbp:motto |
“ The Ultimate Smartphone”
|
| gptkbp:outcome |
successful launch
|
| gptkbp:partnerships |
advertising agencies
|
| gptkbp:products |
gptkb:HTC_Sensation
|
| gptkbp:region |
global
|
| gptkbp:social_media |
# HTC Sensation
|
| gptkbp:succeeded_by |
innovative features
strong brand identity effective targeting |
| gptkbp:tactics |
engagement with users
|
| gptkbp:target_audience |
smartphone users
|
| gptkbp:year |
gptkb:2011
|