Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
advertising metric
|
| gptkbp:abbreviation |
gptkb:GRP
|
| gptkbp:appliesTo |
digital advertising
television advertising radio advertising |
| gptkbp:category |
marketing
media metrics |
| gptkbp:form |
GRP = Reach (%) × Frequency
|
| https://www.w3.org/2000/01/rdf-schema#label |
Gross Rating Point (GRP)
|
| gptkbp:measures |
percentage
advertising impact |
| gptkbp:purpose |
to quantify impressions as a percentage of the target population
|
| gptkbp:relatedTo |
Reach
Frequency Target Rating Point (TRP) |
| gptkbp:usedIn |
advertising
media planning |
| gptkbp:bfsParent |
gptkb:Television_Rating_Point
|
| gptkbp:bfsLayer |
7
|