Google's visual identity system
GPTKB entity
Statements (85)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Vision
|
| gptkbp:adapted_into |
gptkb:cultural_contexts
gptkb:mobile_applications international markets emerging technologies various platforms |
| gptkbp:aims_to |
create a cohesive brand experience
|
| gptkbp:collaborated_with |
advertising agencies
creative agencies external designers branding experts |
| gptkbp:designed_by |
gptkb:Google_Design_Team
|
| gptkbp:emphasizes |
simplicity
|
| gptkbp:features |
gptkb:Material_Design
|
| https://www.w3.org/2000/01/rdf-schema#label |
Google's visual identity system
|
| gptkbp:includes |
gptkb:Color
gptkb:iconography gptkb:Writer gptkb:logo |
| gptkbp:introduced_in |
gptkb:2015
|
| gptkbp:is_acclaimed_for |
consistency
|
| gptkbp:is_associated_with |
innovation
|
| gptkbp:is_collaborative_with |
graphic designers
community designers |
| gptkbp:is_documented_in |
case studies
design reports design archives Google Brand Guidelines |
| gptkbp:is_evaluated_by |
gptkb:market_research
brand recognition market impact design critics |
| gptkbp:is_explored_in |
workshops
design conferences design workshops design publications design critiques |
| gptkbp:is_influenced_by |
user preferences
modern design trends |
| gptkbp:is_influential_in |
design education
branding strategies visual communication. |
| gptkbp:is_integrated_with |
user interface design
social responsibility initiatives customer service design |
| gptkbp:is_part_of |
Google branding
Google's corporate identity Google's marketing strategy Google's visual strategy |
| gptkbp:is_promoted_through |
content marketing
influencer partnerships social media public relations |
| gptkbp:is_recognized_by |
design awards
|
| gptkbp:is_recognized_for |
effective communication
vibrant colors user-friendly design |
| gptkbp:is_reflected_in |
packaging design
user interfaces website design advertising materials merchandise design |
| gptkbp:is_supported_by |
design research
user feedback stakeholder feedback design teams internal guidelines |
| gptkbp:is_tested_for |
brand loyalty
industry standards user engagement visual appeal user expectations competitor branding |
| gptkbp:is_updated_by |
gptkb:2021
|
| gptkbp:is_used_by |
Google products
|
| gptkbp:is_used_in |
product launches
|
| gptkbp:is_utilized_for |
brand storytelling
event branding brand awareness campaigns |
| gptkbp:is_utilized_in |
gptkb:advertising_campaigns
community outreach digital marketing |
| gptkbp:supports |
user experience
|
| gptkbp:bfsParent |
gptkb:Google_logo
|
| gptkbp:bfsLayer |
5
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