Statements (14)
Predicate | Object |
---|---|
gptkbp:instanceOf |
promotional campaign
|
gptkbp:alsoKnownAs |
gptkb:Buy_One_Get_One_program
|
gptkbp:benefit |
increased perceived value
inventory clearance |
gptkbp:commonIn |
gptkb:food_and_beverage_industry
e-commerce retail industry |
https://www.w3.org/2000/01/rdf-schema#label |
Give 1 Get 1 program
|
gptkbp:mechanismOfAction |
customer receives an additional item for free with purchase
|
gptkbp:purpose |
customer acquisition
increase sales |
gptkbp:targetAudience |
consumers
|
gptkbp:bfsParent |
gptkb:One_Laptop_per_Child
|
gptkbp:bfsLayer |
4
|