Generation Y

GPTKB entity

Statements (50)
Predicate Object
gptkbp:instanceOf generator
gptkbp:alsoKnownAs gptkb:Millennials
gptkbp:birthYear 1981
1996
gptkbp:consumerTrends online shopping
brand consciousness
experience over possessions
gptkbp:culturalSignificance gptkb:media
gptkb:smartphone
streaming services
gig economy
gptkbp:demographicCohort gptkb:Australia
gptkb:Canada
gptkb:United_Kingdom
gptkb:United_States
gptkbp:education student debt
higher education enrollment
gptkbp:followedBy gptkb:Generation_Z
https://www.w3.org/2000/01/rdf-schema#label Generation Y
gptkbp:mediaType tech-savvy
entitled
socially conscious
gptkbp:namedFor gptkb:Neil_Howe
gptkb:William_Strauss
gptkbp:notableFeature multiculturalism
digital literacy
higher education attainment
environmental awareness
economic challenges
delayed marriage
social media usage
gptkbp:parentGeneration gptkb:Baby_Boomers
gptkb:Generation_X
gptkbp:politicalTendencies liberal
progressive
gptkbp:populationEstimate 72 million (US, 2019)
gptkbp:precededBy gptkb:Generation_X
gptkbp:significantEvent gptkb:COVID-19_pandemic
gptkb:September_11_attacks
gptkb:Great_Recession
rise of the Internet
gptkbp:technology apps
smartphones
social networks
early adopters
gptkbp:workplaceTrends remote work
work-life balance
job hopping
gptkbp:bfsParent gptkb:Millennials
gptkbp:bfsLayer 6