Gary Halbert

GPTKB entity

Statements (25)
Predicate Object
gptkbp:instanceOf gptkb:Film_Director
gptkbp:almaMater gptkb:University_of_Florida
gptkbp:birthDate June 12, 1938
gptkbp:children gptkb:Kevin_Halbert
gptkb:Bond_Halbert_Jr.
gptkbp:deathDate April 8, 2007
gptkbp:famousQuote "Marketing is not about the product, it’s about the customer."
"The best copywriters are the best storytellers."
"The most important thing in marketing is to know your audience."
"You can’t sell anything if you can’t tell a story."
"The written word is the most powerful tool in the world."
https://www.w3.org/2000/01/rdf-schema#label Gary Halbert
gptkbp:influenced gptkb:Dan_Kennedy
gptkbp:influencedBy gptkb:David_Ogilvy
gptkbp:knownFor Advertising
Marketing strategies
Direct mail marketing
gptkbp:nationality American
gptkbp:notableWork The Boron Letters
gptkbp:occupation Author
Entrepreneur
Speaker
gptkbp:residence gptkb:California
gptkbp:spouse gptkb:Bond_Halbert
gptkbp:website www.garyhalbert.com