Forma Brands

GPTKB entity

Statements (22)
Predicate Object
gptkbp:instanceOf gptkb:company
gptkbp:brand gptkb:Morphe
Morphe 2
Bad Habit Beauty
Lipstick Queen
Playa Beauty
gptkbp:filedForBankruptcy 2023
gptkbp:foundedYear 2019
gptkbp:headquartersLocation gptkb:Los_Angeles,_California,_United_States
https://www.w3.org/2000/01/rdf-schema#label Forma Brands
gptkbp:industry cosmetics
gptkbp:notable_executive Simon Cowell (CEO, as of 2023)
gptkbp:notableEvent laid off employees in 2022
closed all Morphe stores in the US in 2023
sold Morphe to lenders in 2023
gptkbp:parentCompany General Atlantic (prior to bankruptcy)
gptkbp:previousOwner Ariana Grande's r.e.m. beauty
Jaclyn Cosmetics
gptkbp:website https://www.formabrands.com/
gptkbp:bfsParent gptkb:Morphe_Cosmetics
gptkb:Morphe
gptkbp:bfsLayer 7