Statements (33)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
market research method
|
| gptkbp:advantage |
group dynamics
in-depth insights |
| gptkbp:contrastsWith |
gptkb:interview
gptkb:survey |
| gptkbp:dataCollected |
gptkb:DVD
audio recordings note taking |
| gptkbp:discussionFormat |
guided discussion
|
| https://www.w3.org/2000/01/rdf-schema#label |
Focus Group
|
| gptkbp:limitation |
potential bias
dominant participants limited generalizability |
| gptkbp:method |
interactive
|
| gptkbp:modulatedBy |
facilitator
|
| gptkbp:originatedIn |
gptkb:Robert_K._Merton
1940s |
| gptkbp:participants |
selected group of people
|
| gptkbp:purpose |
collect feedback
explore attitudes gather opinions |
| gptkbp:relatedGroup |
6-12 people
|
| gptkbp:type |
qualitative data
|
| gptkbp:usedFor |
policy research
evaluating advertising testing new products |
| gptkbp:usedIn |
marketing
social sciences qualitative research product development |
| gptkbp:bfsParent |
gptkb:Social_Research
gptkb:Romea_Theatre |
| gptkbp:bfsLayer |
6
|