Fila (China)

GPTKB entity

Statements (56)
Predicate Object
gptkbp:instance_of gptkb:sneaker
gptkbp:acquisition Anta Sports acquired Fila in 2009
gptkbp:advertising gptkb:printer
Online marketing
Television commercials
gptkbp:awards Design awards
Marketing awards
Best Sports Brand
gptkbp:brand Various athletes
gptkbp:collaborations Celebrities
Influencers
Fashion designers
gptkbp:competitors gptkb:Adidas
gptkb:Ninjutsu
gptkb:sneaker
gptkbp:design gptkb:sneaker
Sports apparel
Sports accessories
gptkbp:events Sports events
Fashion shows
Product launches
gptkbp:founded 1911
gptkbp:founder gptkb:Ettore_Fila
gptkbp:has_expansion E-commerce platforms
Retail stores
International markets
gptkbp:headquarters Guangzhou, China
gptkbp:historical_event Founded in Italy
Acquired by Anta Sports in 2009
Expanded to Asia in the 1990s
Rebranded for the Chinese market
https://www.w3.org/2000/01/rdf-schema#label Fila (China)
gptkbp:industry gptkb:item
gptkbp:market gptkb:China
gptkbp:motto The Power of Sport
gptkbp:parent_company gptkb:Anta_Sports
gptkbp:products gptkb:sneaker
gptkb:item
gptkbp:revenue Estimated billions in USD
gptkbp:social_media_presence Active on Weibo
Active on Douyin
Active on We Chat
gptkbp:sponsor gptkb:Basketball_Player
Events
Sports teams
gptkbp:sustainability_initiatives gptkb:Community_engagement
Eco-friendly materials
Recycling programs
gptkbp:target_market gptkb:Basketball_Player
Fitness enthusiasts
Young adults
gptkbp:trademark Fila logo
Fila name
gptkbp:website www.fila.com.cn
gptkbp:bfsParent gptkb:Anta_Sports
gptkbp:bfsLayer 4