Excellence theory

GPTKB entity

Statements (30)
Predicate Object
gptkbp:instanceOf gptkb:logic
gptkbp:appliesTo nonprofit organizations
government organizations
corporate communication
gptkbp:basisFor public relations best practices
gptkbp:citation academic research
public relations textbooks
gptkbp:contrastsWith press agentry model
public information model
two-way asymmetrical model
gptkbp:describes excellence in public relations
gptkbp:developedBy gptkb:James_E._Grunig
gptkb:Larissa_A._Grunig
David M. Dozier
gptkbp:emphasizes gptkb:public_speaker
stakeholder engagement
mutual understanding
gptkbp:field public relations
gptkbp:focusesOn organizational communication
public relations management
gptkbp:goal organizational effectiveness
ethical communication
https://www.w3.org/2000/01/rdf-schema#label Excellence theory
gptkbp:influencedBy gptkb:media
organizational behavior
systems theory
gptkbp:proposedBy two-way symmetrical communication
gptkbp:publicationYear 1984
gptkbp:bfsParent gptkb:James_E._Grunig
gptkbp:bfsLayer 6