Encoding and Decoding in the Television Discourse

GPTKB entity

Statements (21)
Predicate Object
gptkbp:instanceOf essay
gptkbp:author gptkb:Stuart_Hall
gptkbp:countryOfOrigin gptkb:United_Kingdom
gptkbp:fieldOfWork academic essay
gptkbp:firstPresented Centre for Contemporary Cultural Studies seminar
gptkbp:hasConcept media messages are encoded by producers and decoded by audiences
audiences may interpret messages in different ways
dominant, negotiated, and oppositional readings
https://www.w3.org/2000/01/rdf-schema#label Encoding and Decoding in the Television Discourse
gptkbp:influenced gptkb:media
cultural studies
reception theory
gptkbp:language English
gptkbp:notableIdea encoding/decoding model
gptkbp:publicationYear 1973
gptkbp:publisher gptkb:Centre_for_Contemporary_Cultural_Studies
gptkbp:subject gptkb:media
gptkb:television
media studies
gptkbp:bfsParent gptkb:Stuart_Hall
gptkbp:bfsLayer 4