Elaboration Likelihood Model
GPTKB entity
Statements (27)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:logic
gptkb:model |
| gptkbp:appliesTo |
attitude change
|
| gptkbp:centralRouteFocusesOn |
argument quality
|
| gptkbp:centralRouteInvolves |
high elaboration
|
| gptkbp:describes |
persuasion
|
| gptkbp:field |
psychology
communication studies |
| https://www.w3.org/2000/01/rdf-schema#label |
Elaboration Likelihood Model
|
| gptkbp:influenced |
advertising
health communication political communication |
| gptkbp:mainPathways |
central route
peripheral route |
| gptkbp:peripheralRouteFocusesOn |
superficial cues
|
| gptkbp:peripheralRouteInvolves |
low elaboration
|
| gptkbp:proposedBy |
John Cacioppo
Richard E. Petty |
| gptkbp:publishedIn |
Communication and Persuasion: Central and Peripheral Routes to Attitude Change
|
| gptkbp:relatedConcept |
motivation
Ability cognitive processing |
| gptkbp:usedIn |
marketing
public relations |
| gptkbp:yearProposed |
1980s
|
| gptkbp:bfsParent |
gptkb:Theories_of_Communication
|
| gptkbp:bfsLayer |
7
|