Statements (13)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
statistical law
|
| gptkbp:appliesTo |
brand buying
repeat purchase patterns |
| gptkbp:describes |
empirical regularity in consumer behavior
|
| gptkbp:field |
consumer behavior
marketing science |
| https://www.w3.org/2000/01/rdf-schema#label |
Ehrenberg's law
|
| gptkbp:namedAfter |
gptkb:Andrew_Ehrenberg
|
| gptkbp:publishedBy |
gptkb:Andrew_Ehrenberg
|
| gptkbp:relatedTo |
gptkb:Negative_Binomial_Distribution
|
| gptkbp:state |
the proportion of buyers who buy a brand once, twice, three times, etc. follows a predictable pattern
|
| gptkbp:bfsParent |
gptkb:Christian_Gottfried_Ehrenberg
|
| gptkbp:bfsLayer |
6
|