YouGov
E934302
YouGov is a global public opinion and data analytics company known for its extensive online polling and market research.
All labels observed (4)
| Label | Occurrences |
|---|---|
| YouGov canonical | 1 |
| YouGov Omnibus | 1 |
| YouGov Profiles | 1 |
| YouGov RealTime | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T11593621 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: YouGov Context triple: [Nadhim Zahawi, coFounderOf, YouGov]
-
A.
Polling
Polling is a municipality in the Bavarian district of Weilheim-Schongau in southern Germany, known for its historic monastery and picturesque rural setting.
-
B.
Pollster.com
Pollster.com is a political polling aggregation and analysis website co-founded by Charles Franklin that compiles and visualizes public opinion data, particularly around elections.
-
C.
Gallup Poll
The Gallup Poll is a long-running public opinion survey program that measures and reports on the views and attitudes of people around the world on politics, social issues, and current events.
-
D.
Harris Interactive Poll
Harris Interactive Poll is a major public opinion survey conducted by the Harris Interactive market research firm, known for its role in ranking college football teams in the Bowl Championship Series era.
-
E.
Crowdsignal
Crowdsignal is an online survey and polling platform, best known for enabling users to easily create and distribute questionnaires and collect feedback on the web.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: YouGov Target entity description: YouGov is a global public opinion and data analytics company known for its extensive online polling and market research.
-
A.
Polling
Polling is a municipality in the Bavarian district of Weilheim-Schongau in southern Germany, known for its historic monastery and picturesque rural setting.
-
B.
Pollster.com
Pollster.com is a political polling aggregation and analysis website co-founded by Charles Franklin that compiles and visualizes public opinion data, particularly around elections.
-
C.
Gallup Poll
The Gallup Poll is a long-running public opinion survey program that measures and reports on the views and attitudes of people around the world on politics, social issues, and current events.
-
D.
Harris Interactive Poll
Harris Interactive Poll is a major public opinion survey conducted by the Harris Interactive market research firm, known for its role in ranking college football teams in the Bowl Championship Series era.
-
E.
Crowdsignal
Crowdsignal is an online survey and polling platform, best known for enabling users to easily create and distribute questionnaires and collect feedback on the web.
- F. None of above. chosen
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
data analytics company
ⓘ
market research company ⓘ public opinion polling organization ⓘ |
| country | United Kingdom ⓘ |
| dataCollectionMode | online ⓘ |
| foundedBy |
Nadhim Zahawi
ⓘ
Stephan Shakespeare ⓘ |
| hasBusinessModel | online panel-based research ⓘ |
| hasGlobalPresence | yes ⓘ |
| hasOnlinePanel | millions of registered respondents ⓘ |
| hasProduct |
YouGov BrandIndex
ⓘ
YouGov Omnibus ⓘ
linked to:
YouGov
YouGov Profiles ⓘ
linked to:
YouGov
YouGov RealTime ⓘ
linked to:
YouGov
|
| hasService |
audience profiling
ⓘ
brand tracking ⓘ consumer insight services ⓘ market research services ⓘ political polling ⓘ public opinion polling services ⓘ |
| headquartersLocation |
London
ⓘ
linked to:
London, England
|
| inception | 2000 ⓘ |
| industry |
data analytics
ⓘ
market research ⓘ public opinion polling ⓘ |
| knownFor |
US election polling
ⓘ
continuous brand tracking data ⓘ large proprietary respondent panel ⓘ political polling in the United Kingdom ⓘ |
| legalForm | public limited company ⓘ |
| operatesInCountry |
Asia-Pacific region
ⓘ
France ⓘ Germany ⓘ Middle East ⓘ Nordic countries ⓘ United States ⓘ
linked to:
United States of America
|
| operatesInSector |
consumer goods
ⓘ
finance ⓘ healthcare ⓘ media ⓘ politics ⓘ technology ⓘ |
| stockExchange | London Stock Exchange ⓘ |
| tickerSymbol | YOU ⓘ |
| usesMethod |
internet-based polling
ⓘ
online surveys ⓘ |
| website | https://yougov.com ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: YouGov Description of subject: YouGov is a global public opinion and data analytics company known for its extensive online polling and market research.
Referenced by (4)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: YouGov
linked to: YouGov
linked to: YouGov