Taste the Feeling

E85140

"Taste the Feeling" is a global Coca-Cola advertising slogan and campaign that emphasizes the emotional and sensory experience of drinking Coca-Cola.

All labels observed (2)

Label Occurrences
Taste the Feeling canonical 2
Taste the Feeling (song) 1

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf advertising campaign
advertising slogan
announcedBy The Coca-Cola Company global marketing team
associatedBrandPortfolio The Coca-Cola Company
surface form: Coca-Cola trademark brands
brand Coca-Cola
brandOwner The Coca-Cola Company
brandPositioning universal, inclusive, everyday enjoyment
campaignGoal focus on simple everyday moments with Coca-Cola
unify Coca-Cola trademark brands under one global campaign
campaignType integrated marketing campaign
creativeAgency FP7/DXB
McCann Erickson
surface form: Mercado-McCann

Ogilvy & Mather
Sra. Rushmore
featuresArtist Avicii
Conrad Sewell
hasLocalizedVersions yes
industry soft drink industry
language English
launchCountry France
Mexico
United Kingdom
United States of America
surface form: United States
launchDate 2016-01-19
launchYear 2016
medium digital advertising
in-store marketing
out-of-home advertising
print advertising
television advertising
musicComponent Taste the Feeling self-linksurface differs
surface form: Taste the Feeling (song)
productMarketed Coca-Cola
Coca-Cola
surface form: Coca-Cola Classic

Coca-Cola Zero Sugar
Diet Coke
replacedSlogan Open Happiness
scope global
sloganCategory beverage advertising slogan
succeedsCampaign Open Happiness
taglineText Taste the Feeling self-link
targetAudience global mass-market consumers
theme emotional experience of drinking Coca-Cola
sensory experience of drinking Coca-Cola
usesBrandAssets Coca-Cola Spencerian script logo
Coca-Cola contour bottle
Coca-Cola red
visualStyle close-up shots of people drinking Coca-Cola
focus on the Coca-Cola bottle and logo

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

The Coca-Cola Company slogan Taste the Feeling
Taste the Feeling taglineText Taste the Feeling self-link
Taste the Feeling musicComponent Taste the Feeling self-linksurface differs
this entity surface form: Taste the Feeling (song)