Monki

E812953

Monki is a youth-oriented fashion brand offering playful, trend-driven clothing and accessories under the H&M Group.

All labels observed (2)

Label Occurrences
Monki canonical 4
wordmark "Monki" 1

How this entity was disambiguated

Statements (46)

Predicate Object
instanceOf clothing retailer
fashion brand
associatedWith H&M Group sustainability goals
brandAesthetic playful
trend-led
youthful
brandColorPalette bold colors
brandLanguage playful tone of voice
brandPositioning affordable fashion
youth-oriented
countryOfOrigin Sweden
customerSegment Gen Z
linked to: Generation Z

young millennials
emphasizes body positivity
inclusivity
self-expression
focusesOn womenswear
hasParentBrand H&M
hasStorePresenceIn Asia
Europe
hasSustainabilityFocus yes
headquartersLocation Gothenburg, Sweden
linked to: Gothenburg
industry fashion industry
retail industry
logoFeature wordmark "Monki"
linked to: Monki
marketSegment fast fashion
offers bags
dresses
jeans
jewellery
outerwear
shoes
tops
operates online stores
physical stores
ownedBy H&M Group
linked to: H&M
parentOrganization H&M Group
linked to: H&M
partOf H&M Group
linked to: H&M
priceSegment low to mid price
productType accessories
clothing
salesChannel brick-and-mortar stores
e-commerce
style playful fashion
trend-driven fashion
targetAudience youth

How these facts were elicited

Referenced by (5)

Full triples — surface form annotated when it differs from this entity's canonical label.

H&M hasBrand Monki
Monki logoFeature wordmark "Monki"
linked to: Monki
ARKET sisterBrand Monki
Afound brandPortfolio Monki