Keep America Beautiful anti-litter campaign

E796338

The Keep America Beautiful anti-litter campaign was a prominent U.S. public service initiative, famously featuring Iron Eyes Cody, that aimed to reduce littering and promote environmental responsibility.

All labels observed (2)

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf anti-litter campaign
public service campaign
advertisingAgency Marsteller Inc.
alsoKnownAs Crying Indian campaign
People Start Pollution, People Can Stop It
awardReceived Clio Award
broadcastOn U.S. television networks
country United States
creativeDirector Marsteller Inc.
depicts Native American stereotype
distributionFormat 30-second television spot
60-second television spot
genre public service announcement
hasCriticism greenwashing by corporate sponsors
shifting blame for pollution from corporations to individuals
use of a non-Native actor portraying a Native American
hasEffect increased public awareness of littering
influenced U.S. environmental discourse
hasInfluenceOn later environmental advertising campaigns
hasSubject industrial pollution backdrop
roadside litter
urban pollution
inception early 1970s
language English
location United States
mainCharacter Iron Eyes Cody
mainTheme anti-littering
environmental protection
personal responsibility for pollution
medium print advertising
radio
television
notableCastMember Iron Eyes Cody
notableFor iconic crying Native American image
notableWork Crying Indian television spot
partOf Keep America Beautiful programs
producer Keep America Beautiful
productionCompany Keep America Beautiful
purpose promote environmental responsibility
reduce littering in the United States
regulates public attitudes toward littering
slogan People Start Pollution. People Can Stop It.
sponsor Keep America Beautiful
startTime 1971
targetAudience general American public
timePeriod 1970s
visualFeature single tear running down Iron Eyes Cody's cheek

How these facts were elicited

Referenced by (9)

Full triples — surface form annotated when it differs from this entity's canonical label.

Iron Eyes Cody psaCampaign Keep America Beautiful anti-litter campaign
Keep America Beautiful "Crying Indian" commercial sponsoredBy Keep America Beautiful
linked to: Keep America Beautiful anti-litter campaign
Keep America Beautiful "Crying Indian" commercial producedFor Keep America Beautiful
linked to: Keep America Beautiful anti-litter campaign
Keep America Beautiful anti-litter campaign sponsor Keep America Beautiful
linked to: Keep America Beautiful anti-litter campaign
Keep America Beautiful anti-litter campaign productionCompany Keep America Beautiful
linked to: Keep America Beautiful anti-litter campaign
Keep America Beautiful anti-litter campaign producer Keep America Beautiful
linked to: Keep America Beautiful anti-litter campaign
Crying Indian campaignFor Keep America Beautiful
subject linked to: "Crying Indian"
linked to: Keep America Beautiful anti-litter campaign
Crying Indian producedFor Keep America Beautiful
subject linked to: "Crying Indian"
linked to: Keep America Beautiful anti-litter campaign
Crying Indian sponsoredBy Keep America Beautiful
subject linked to: "Crying Indian"
linked to: Keep America Beautiful anti-litter campaign