Name Your Price Tool (campaign concept)

E761838

Name Your Price Tool is a Progressive insurance advertising campaign concept centered on a feature that lets customers choose their budget and see coverage options tailored to that price.

All labels observed (2)

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf advertising campaign concept
insurance advertising campaign
marketing concept
associatedDigitalProperty progressive.com
linked to: Progressive
associatedWith Progressive Insurance
brand Progressive
brand campaign concept},{ Progressive Corporation
brandAttributeReinforced customer-centric
innovative
tech-savvy
brandCharacterFeatured Flo
Progressive Box
campaignGoal differentiate Progressive on pricing flexibility
drive policy conversions
increase online quote starts
coreIdea coverage options tailored to a chosen price
customers choose their budget first
price-based insurance shopping
creativeTheme Flo guiding customers through choosing a price
interactive price slider or dial
featureType online quote customization
geographicMarket United States
industry auto insurance
property and casualty insurance
mechanismDescribed customer enters desired monthly payment
system returns coverage configurations matching budget
medium display advertising
online video ads
social media advertising
television commercials
messageFocus we show you options that fit your budget
you tell us how much you want to pay
positioning empowering customers to customize coverage
simplifying insurance shopping
productCategoryPromoted RV insurance policies
auto insurance policies
boat insurance policies
motorcycle insurance policies
promotes Name Your Price Tool feature
relatedConcept comparison shopping for insurance
usage-based insurance marketing
sloganTheme naming your own price
targetAudience auto insurance shoppers
price-sensitive consumers
valueProposition control over insurance budget
flexible coverage for different budgets
transparency in coverage options

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Progressive Corporation slogan Name Your Price Tool (campaign concept)
Name Your Price Tool (campaign concept) promotes Name Your Price Tool feature
linked to: Name Your Price Tool (campaign concept)