GoTo.com
E438361
GoTo.com was an early internet search engine and pay-per-click advertising pioneer that later became known as Overture Services.
All labels observed (4)
| Label | Occurrences |
|---|---|
| GoTo.com canonical | 3 |
| GoTo | 1 |
| GoTo.com search engine | 1 |
| GoTo.com, Inc. | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T4425440 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: GoTo.com Context triple: [Overture Services, formerName, GoTo.com]
-
A.
Lycos
Lycos is an early web search engine and internet portal that was popular in the 1990s alongside rivals like AltaVista and Yahoo.
-
B.
Cox Internet
Cox Internet is a major U.S. broadband and telecommunications service provider offering high-speed internet and related digital services to residential and business customers.
-
C.
GoDo.com.au
GoDo.com.au is an Australian online booking platform offering tours, activities, and experiences, operated under the Wotif Group.
-
D.
Goole
Goole is an inland port town in the East Riding of Yorkshire, England, known for its significant docks and role in regional maritime trade.
-
E.
Infoseek
Infoseek was an early web search engine and internet portal that gained prominence in the mid-1990s before being acquired and integrated into Disney’s online properties.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: GoTo.com Target entity description: GoTo.com was an early internet search engine and pay-per-click advertising pioneer that later became known as Overture Services.
-
A.
Lycos
Lycos is an early web search engine and internet portal that was popular in the 1990s alongside rivals like AltaVista and Yahoo.
-
B.
Cox Internet
Cox Internet is a major U.S. broadband and telecommunications service provider offering high-speed internet and related digital services to residential and business customers.
-
C.
GoDo.com.au
GoDo.com.au is an Australian online booking platform offering tours, activities, and experiences, operated under the Wotif Group.
-
D.
Goole
Goole is an inland port town in the East Riding of Yorkshire, England, known for its significant docks and role in regional maritime trade.
-
E.
Infoseek
Infoseek was an early web search engine and internet portal that gained prominence in the mid-1990s before being acquired and integrated into Disney’s online properties.
- F. None of above. chosen
Statements (30)
| Predicate | Object |
|---|---|
| instanceOf |
internet company
ⓘ
pay-per-click advertising pioneer ⓘ search engine ⓘ |
| alsoKnownAs |
GoTo
ⓘ
linked to:
GoTo.com
|
| businessModel |
auction-based keyword bidding
ⓘ
pay-per-click advertising ⓘ |
| coreConcept | selling search result placement to advertisers ⓘ |
| country |
United States
ⓘ
linked to:
United States of America
|
| era | early commercial web search ⓘ |
| feature |
paid listings ranked by bid price
ⓘ
sponsored search results ⓘ |
| formerName |
GoTo.com, Inc.
ⓘ
linked to:
GoTo.com
|
| industry |
internet search
ⓘ
online advertising ⓘ |
| influenced |
Google AdWords
ⓘ
linked to:
Google Ads
Yahoo! Search Marketing ⓘ
linked to:
Yahoo! Search
modern search engine advertising models ⓘ |
| monetization | charging advertisers per click ⓘ |
| notableFor |
commercializing pay-per-click search advertising
ⓘ
introducing paid search listings based on bidding ⓘ |
| operated |
GoTo.com search engine
ⓘ
linked to:
GoTo.com
|
| parentCompanyAfterRebrand |
Overture Services, Inc.
ⓘ
linked to:
Overture Services
|
| rankingBasis | advertiser bid amount ⓘ |
| rebrandedAs |
Overture Services, Inc.
ⓘ
linked to:
Overture Services
|
| revenueModel | performance-based advertising ⓘ |
| serviceType |
search advertising platform
ⓘ
web search ⓘ |
| status | defunct as independent brand ⓘ |
| successor |
Overture Services, Inc.
ⓘ
linked to:
Overture Services
|
| website | http://www.goto.com/ ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: GoTo.com Description of subject: GoTo.com was an early internet search engine and pay-per-click advertising pioneer that later became known as Overture Services.
Referenced by (6)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: GoTo.com
linked to: GoTo.com