“The Sign of the Cat”

E339534

“The Sign of the Cat” was a long-running advertising slogan used to promote Mercury automobiles by emphasizing their sleek, powerful, and feline-inspired image.

All labels observed (2)

Label Occurrences
"The Sign of the Cat" 1
“The Sign of the Cat” canonical 1

How this entity was disambiguated

Statements (38)

Predicate Object
instanceOf advertising slogan ⓘ
marketing campaign tagline ⓘ
appliedTo Mercury Cougar ⓘ
other Mercury performance-oriented models ⓘ
associatedWith Mercury (automobile brand) ⓘ
brandingElement cat imagery ⓘ
references to a cat’s roar or growl ⓘ
references to claws or paw prints ⓘ
brandPositioning emphasis on excitement and performance ⓘ
sporty alternative to more conservative cars ⓘ
countryOfOrigin United States ⓘ
emphasized feline-inspired image of Mercury automobiles ⓘ
powerful image of Mercury automobiles ⓘ
sleek image of Mercury automobiles ⓘ
hasMotive create a memorable, animal-based brand image ⓘ
differentiate Mercury from Ford and Lincoln ⓘ
language English ⓘ
marketingTheme cat-like agility ⓘ
performance ⓘ
style ⓘ
medium dealership promotional materials ⓘ
print advertisements ⓘ
television commercials ⓘ
relatedTo Mercury brand identity ⓘ
Mercury performance marketing ⓘ
sloganText "The Sign of the Cat" ⓘ
sponsor Mercury division of Ford Motor Company ⓘ
targetIndustry automotive industry ⓘ
targetMarket buyers seeking sporty cars ⓘ
buyers seeking stylish mid-priced vehicles ⓘ
timePeriod used during the late 1960s and 1970s ⓘ
tone bold ⓘ
confident ⓘ
performance-focused ⓘ
usedFor promoting Mercury automobiles ⓘ
usedIn North American advertising campaigns ⓘ
visualStyle dramatic, action-oriented imagery ⓘ
focus on sleek car silhouettes ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Mercury (automobile brand) → corporateSlogan → “The Sign of the Cat” ⓘ
The Sign of the Cat → sloganText → "The Sign of the Cat" ⓘ
subject linked to: “The Sign of the Cat”
linked to: “The Sign of the Cat”