Dumb Ways to Die (public service campaign)

GPTKB entity

Predicate	Object
gptkbp:instanceOf	gptkb:public_service
gptkbp:agent	McCann Melbourne
gptkbp:artisticDirector	gptkb:John_Mescall
gptkbp:awards	gptkb:Cannes_Lions_Grand_Prix gptkb:Clio_Awards
gptkbp:category	gptkb:internet_meme gptkb:public_safety_campaign viral marketing
gptkbp:countryOfOrigin	gptkb:Australia
gptkbp:features	gptkb:animated_characters
gptkbp:hashtag	#dumbwaystodie
gptkbp:impact	reduction in train-related accidents
gptkbp:includes	gptkb:DVD
gptkbp:inspiredBy	public safety concerns
gptkbp:language	English
gptkbp:launchDate	November 2012
gptkbp:launched	gptkb:Metro_Trains_Melbourne
gptkbp:mediaType	gptkb:mobile_application gptkb:song gptkb:animated_film
gptkbp:message	Be safe around trains
gptkbp:musicBy	gptkb:John_Mescall
gptkbp:notableCharacter	gptkb:Dippy gptkb:Stumble Dunce Numpty
gptkbp:notableSong	gptkb:Tangerine_Kitty
gptkbp:purpose	promote railway safety
gptkbp:spinOff	gptkb:Dumb_Ways_to_Die_(mobile_game) gptkb:Dumb_Ways_to_Die_2:_The_Games
gptkbp:targetAudience	general public
gptkbp:viralOn	yes
gptkbp:website	dumbwaystodie.com
gptkbp:YouTubeChannel	over 200 million
gptkbp:bfsParent	gptkb:Dumb_Ways_to_Die_(app) gptkb:Dumb_Ways_to_Die_(mobile_game)
gptkbp:bfsLayer	7
https://www.w3.org/2000/01/rdf-schema#label	Dumb Ways to Die (public service campaign)