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Dumb Ways to Die (public service campaign)
URI:
https://gptkb.org/entity/Dumb_Ways_to_Die_(public_service_campaign)
GPTKB entity
Statements (38)
Predicate
Object
gptkbp:instanceOf
public service
gptkbp:agent
McCann Melbourne
gptkbp:artisticDirector
gptkb:John_Mescall
gptkbp:awards
gptkb:Cannes_Lions_Grand_Prix
gptkb:Clio_Awards
gptkbp:category
internet meme
public safety campaign
viral marketing
gptkbp:countryOfOrigin
gptkb:Australia
gptkbp:features
animated characters
gptkbp:hashtag
#dumbwaystodie
https://www.w3.org/2000/01/rdf-schema#label
Dumb Ways to Die (public service campaign)
gptkbp:impact
reduction in train-related accidents
gptkbp:includes
gptkb:DVD
gptkbp:inspiredBy
public safety concerns
gptkbp:language
English
gptkbp:launchDate
November 2012
gptkbp:launched
gptkb:Metro_Trains_Melbourne
gptkbp:mediaType
gptkb:mobile_application
gptkb:song
gptkb:animated_film
gptkbp:message
Be safe around trains
gptkbp:musicBy
gptkb:John_Mescall
gptkbp:notableCharacter
gptkb:Dippy
gptkb:Stumble
Dunce
Numpty
gptkbp:notableSong
gptkb:Tangerine_Kitty
gptkbp:purpose
promote railway safety
gptkbp:spinOff
gptkb:Dumb_Ways_to_Die_(mobile_game)
gptkb:Dumb_Ways_to_Die_2:_The_Games
gptkbp:targetAudience
general public
gptkbp:viralOn
yes
gptkbp:website
dumbwaystodie.com
gptkbp:YouTubeChannel
over 200 million
gptkbp:bfsParent
gptkb:Dumb_Ways_to_Die_(app)
gptkb:Dumb_Ways_to_Die_(mobile_game)
gptkbp:bfsLayer
7