|
gptkbp:instance_of
|
gptkb:advertising_campaigns
|
|
gptkbp:aims_to
|
societal norms
inspire people
|
|
gptkbp:awarded_to
|
multiple advertising awards
|
|
gptkbp:created_by
|
gptkb:Nike
|
|
gptkbp:directed
|
gptkb:Lance_Acord
|
|
gptkbp:encourages
|
dreaming big
|
|
gptkbp:features
|
gptkb:Colin_Kaepernick
various athletes
inspirational quotes
|
|
gptkbp:has_been_shared_widely_on
|
social media
|
|
gptkbp:has_been_used_as_a_case_study_in
|
marketing courses
|
|
gptkbp:has_influenced
|
other brands
|
|
gptkbp:has_inspired
|
other social movements
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Dream Crazy campaign
|
|
gptkbp:includes
|
short films
motivational messages
|
|
gptkbp:is_a_symbol_of
|
brand activism.
|
|
gptkbp:is_analyzed_in
|
marketing experts
its social impact
its marketing effectiveness
|
|
gptkbp:is_associated_with
|
athlete empowerment
activism in sports
Nike's corporate values
|
|
gptkbp:is_available_on
|
social media platforms
|
|
gptkbp:is_characterized_by
|
bold visuals
|
|
gptkbp:is_cited_in
|
advertising case studies
|
|
gptkbp:is_considered
|
controversial
|
|
gptkbp:is_critiqued_by
|
political commentators
its political stance
|
|
gptkbp:is_discussed_in
|
gptkb:academic_journals
gptkb:media_outlets
advertising professionals
|
|
gptkbp:is_featured_in
|
gptkb:documentaries
advertising awards shows
|
|
gptkbp:is_known_for
|
its emotional appeal
its powerful imagery
|
|
gptkbp:is_linked_to
|
Kaepernick's activism
|
|
gptkbp:is_often_referenced_in
|
discussions about branding
|
|
gptkbp:is_part_of
|
Nike's legacy
Nike's brand identity
Nike's ' Just Do It' slogan
Nike's advertising strategy
Nike's commitment to diversity
|
|
gptkbp:is_recognized_for
|
its cultural impact
its innovative approach
|
|
gptkbp:is_referenced_in
|
gptkb:popular_culture
|
|
gptkbp:landmark
|
advertising history
|
|
gptkbp:launched_in
|
gptkb:2018
|
|
gptkbp:message
|
perseverance
|
|
gptkbp:promotes
|
gptkb:social_justice
|
|
gptkbp:received
|
mixed reactions
|
|
gptkbp:released_on
|
September 5, 2018
|
|
gptkbp:sparked
|
public debate
|
|
gptkbp:target_audience
|
millennials and Gen Z
|
|
gptkbp:targets
|
young consumers
|
|
gptkbp:utilizes
|
celebrity endorsements
|
|
gptkbp:was_a_response_to
|
social issues
|
|
gptkbp:bfsParent
|
gptkb:Nike
|
|
gptkbp:bfsLayer
|
4
|