Statements (60)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:bfsLayer |
3
|
| gptkbp:bfsParent |
gptkb:sneaker
|
| gptkbp:aims_to |
societal norms
inspire people |
| gptkbp:awarded_by |
multiple advertising awards
|
| gptkbp:created_by |
gptkb:sneaker
|
| gptkbp:directed_by |
gptkb:Lance_Acord
|
| gptkbp:encourages |
dreaming big
|
| gptkbp:features |
gptkb:Colin_Kaepernick
various athletes inspirational quotes |
| gptkbp:has_influence_on |
other brands
other social movements |
| https://www.w3.org/2000/01/rdf-schema#label |
Dream Crazy campaign
|
| gptkbp:includes |
short films
motivational messages |
| gptkbp:is_analyzed_in |
marketing experts
its social impact its marketing effectiveness |
| gptkbp:is_associated_with |
athlete empowerment
activism in sports Nike's corporate values |
| gptkbp:is_available_on |
social media platforms
|
| gptkbp:is_characterized_by |
bold visuals
|
| gptkbp:is_cited_in |
advertising case studies
|
| gptkbp:is_considered |
controversial
|
| gptkbp:is_criticized_for |
political commentators
its political stance |
| gptkbp:is_discussed_in |
gptkb:media_outlets
gptkb:academic_journal advertising professionals |
| gptkbp:is_featured_in |
gptkb:documentaries
advertising awards shows |
| gptkbp:is_known_for |
its emotional appeal
its powerful imagery |
| gptkbp:is_linked_to |
Kaepernick's activism
|
| gptkbp:is_often_associated_with |
discussions about branding
|
| gptkbp:is_part_of |
Nike's legacy
Nike's brand identity Nike's ' Just Do It' slogan Nike's advertising strategy Nike's commitment to diversity |
| gptkbp:is_popular_in |
social media
|
| gptkbp:is_recognized_for |
its cultural impact
its innovative approach |
| gptkbp:is_referenced_in |
gptkb:organization
|
| gptkbp:is_studied_in |
marketing courses
|
| gptkbp:landmark |
advertising history
|
| gptkbp:launched |
gptkb:2018
|
| gptkbp:message |
perseverance
|
| gptkbp:promotes |
gptkb:political_movement
|
| gptkbp:received |
mixed reactions
|
| gptkbp:released |
September 5, 2018
|
| gptkbp:sparked |
public debate
|
| gptkbp:symbol |
brand activism.
|
| gptkbp:target_audience |
millennials and Gen Z
|
| gptkbp:targets |
young consumers
|
| gptkbp:utilizes |
celebrity endorsements
|
| gptkbp:was_a_response_to |
social issues
|