Dove's ' Real Beauty' campaign
GPTKB entity
Statements (45)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:aims_to |
increase self-confidence
|
| gptkbp:aims_to_improve |
negative body image
|
| gptkbp:challenges |
beauty stereotypes
|
| gptkbp:created_by |
gptkb:Ogilvy_&_Mather
|
| gptkbp:encourages |
self-acceptance
|
| gptkbp:features |
real women
diverse body types |
| gptkbp:has_a_focus_on |
natural beauty
|
| gptkbp:has_a_presence_in |
social media platforms.
|
| gptkbp:has_collaborated_with |
non-profit organizations
|
| gptkbp:has_inspired |
gptkb:educational_programs
|
| gptkbp:has_led_to |
increased brand loyalty
increased awareness of diversity |
| gptkbp:has_received |
multiple awards
|
| gptkbp:has_title |
' Real Beauty'.
|
| https://www.w3.org/2000/01/rdf-schema#label |
Dove's ' Real Beauty' campaign
|
| gptkbp:includes |
video advertisements
self-esteem workshops |
| gptkbp:inspired |
similar campaigns
|
| gptkbp:is_analyzed_in |
its social impact
|
| gptkbp:is_associated_with |
self-esteem initiatives
Dove's product line |
| gptkbp:is_cited_in |
discussions about beauty standards
|
| gptkbp:is_criticized_for |
commercialization of feminism
|
| gptkbp:is_featured_in |
gptkb:documentaries
various media outlets advertising awards shows |
| gptkbp:is_known_for |
its inclusive messaging
|
| gptkbp:is_often_discussed_in |
marketing studies
|
| gptkbp:is_often_referenced_in |
feminist discourse
|
| gptkbp:is_part_of |
Dove brand strategy
Unilever's marketing strategy |
| gptkbp:is_recognized_for |
its authenticity
its impact on advertising |
| gptkbp:launched |
gptkb:2004
|
| gptkbp:promotes |
body positivity
|
| gptkbp:reach |
in over 20 countries
|
| gptkbp:sparked |
global conversations
debates on representation |
| gptkbp:targets |
gptkb:women
|
| gptkbp:utilizes |
social media
|
| gptkbp:was_supported_by |
celebrities and influencers
|
| gptkbp:bfsParent |
gptkb:Britney_Spears
|
| gptkbp:bfsLayer |
4
|