Donald Norman

GPTKB entity

Statements (34)
Predicate Object
gptkbp:instanceOf Person
gptkbp:affiliation gptkb:University_of_California,_San_Diego
gptkb:Nielsen_Norman_Group
gptkbp:almaMater gptkb:Harvard_University
gptkb:University_of_California,_Berkeley
gptkbp:awards gptkb:National_Design_Award
AIGA Medal
Lifetime_Achievement_Award_from_the_Design_Management_Institute
gptkbp:birthDate 1935-12-25
gptkbp:birthPlace gptkb:Newman,_California,_USA
gptkbp:children 1
gptkbp:contribution Advocacy for usability in design
Promotion of human-centered design principles
Research on cognitive psychology and design
gptkbp:famousQuote "Design is not just what it looks like and feels like. Design is how it works."
"The design of everyday things is a book about how to design things that are easy to use."
"When you design a product, you are designing a relationship between the product and the user."
"People are not good at understanding how things work."
"Usability is about people and how they understand and use things."
https://www.w3.org/2000/01/rdf-schema#label Donald Norman
gptkbp:influencedBy gptkb:Herbert_Simon
gptkb:John_Dewey
gptkb:Jean_Piaget
gptkbp:knownFor Cognitive science
User-centered design
Design of everyday things
gptkbp:notableWorks gptkb:The_Design_of_Everyday_Things
Emotional Design
Living with Complexity
gptkbp:occupation Author
Professor
Design researcher
gptkbp:spouse gptkb:Julie_Norman
gptkbp:website jnd.org