Statements (60)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Business_Executive
|
| gptkbp:alma_mater |
gptkb:University_of_California,_Berkeley
|
| gptkbp:awards |
Advertising Hall of Fame inductee
|
| gptkbp:birth_date |
1921-07-14
|
| gptkbp:children |
gptkb:3
|
| gptkbp:contribution |
Diversification of Pepsi Co's product line
|
| gptkbp:death_date |
2020-09-19
|
| gptkbp:education |
gptkb:University_of_California,_Berkeley
|
| gptkbp:field |
gptkb:business
|
| https://www.w3.org/2000/01/rdf-schema#label |
Donald Kendall
|
| gptkbp:influenced |
soft drink industry
brand marketing strategies corporate social responsibility initiatives sponsorship of major events Pepsi Co's advertising campaigns Pepsi Co's advertising effectiveness measurement. Pepsi Co's advertising partnerships Pepsi Co's brand identity Pepsi Co's brand loyalty initiatives Pepsi Co's brand management practices Pepsi Co's community outreach programs Pepsi Co's competitive strategies Pepsi Co's corporate culture Pepsi Co's corporate governance Pepsi Co's customer engagement strategies Pepsi Co's customer service policies Pepsi Co's digital marketing strategies Pepsi Co's distribution channels Pepsi Co's employee relations policies Pepsi Co's financial growth Pepsi Co's financial strategies Pepsi Co's growth Pepsi Co's international marketing strategies Pepsi Co's leadership development programs Pepsi Co's market positioning Pepsi Co's market research methodologies Pepsi Co's mergers and acquisitions strategy Pepsi Co's pricing strategies Pepsi Co's product innovation Pepsi Co's promotional campaigns Pepsi Co's research and development efforts Pepsi Co's risk management practices Pepsi Co's supply chain management Pepsi Co's sustainability initiatives advertising techniques in the beverage industry development of new beverage products global expansion of Pepsi Co partnerships with celebrities for advertising |
| gptkbp:known_for |
CEO of Pepsi-Cola
Marketing strategies for Pepsi-Cola Pepsi Challenge marketing campaign |
| gptkbp:nationality |
gptkb:American
|
| gptkbp:occupation |
gptkb:Businessman
|
| gptkbp:position_held |
Chairman of the Board at Pepsi Co
|
| gptkbp:predecessor |
gptkb:Hugh_R._Johnson
|
| gptkbp:residence |
gptkb:New_York_City
|
| gptkbp:spouse |
Joan Kendall
|
| gptkbp:successor |
gptkb:Roger_Enrico
|
| gptkbp:bfsParent |
gptkb:Pepsi_Co
|
| gptkbp:bfsLayer |
4
|