Statements (52)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
business executive
|
| gptkbp:advertising |
Celebrity endorsements
|
| gptkbp:almaMater |
gptkb:University_of_California,_Berkeley
|
| gptkbp:awards |
gptkb:Advertising_Hall_of_Fame
|
| gptkbp:birthDate |
1921-07-14
|
| gptkbp:birthPlace |
gptkb:Los_Angeles,_California
|
| gptkbp:children |
3
|
| gptkbp:contribution |
Sustainability initiatives
Market research methodologies Economic growth in the beverage sector Expansion_of_PepsiCo's_product_line |
| gptkbp:deathDate |
2020-09-19
|
| gptkbp:deathPlace |
gptkb:New_York_City
|
| gptkbp:education |
gptkb:University_of_California,_Berkeley
|
| gptkbp:hasMember |
Various corporate boards
|
| gptkbp:hobbies |
Golf
|
| https://www.w3.org/2000/01/rdf-schema#label |
Donald Kendall
|
| gptkbp:impact |
Corporate governance practices
Consumer behavior research Soda consumption trends |
| gptkbp:influence |
Soft drink industry
Marketing education Advertising strategies Food and beverage industry Public relations strategies Brand loyalty strategies Consumer engagement tactics |
| gptkbp:influenced |
PepsiCo's_marketing_strategies
|
| gptkbp:involved |
Community development projects
Corporate social responsibility initiatives International business expansion Pepsi_Challenge_marketing_campaign |
| gptkbp:knownFor |
CEO_of_PepsiCo
Global_expansion_of_PepsiCo |
| gptkbp:leadership |
PepsiCo during the 1970s and 1980s
|
| gptkbp:legacy |
Innovative marketing techniques
Innovative product marketing PepsiCo's_global_brand_presence |
| gptkbp:marketingStrategy |
Diversification of product offerings
|
| gptkbp:nationality |
American
|
| gptkbp:occupation |
businessman
|
| gptkbp:partnerships |
Collaboration with major retailers
|
| gptkbp:philanthropy |
Various charitable organizations
|
| gptkbp:position |
Chairman_of_the_Board_at_PepsiCo
|
| gptkbp:predecessor |
gptkb:Hugh_R._Johnston
|
| gptkbp:recognizes |
Business leadership awards
|
| gptkbp:residence |
gptkb:New_York_City
|
| gptkbp:retirementYear |
1996
|
| gptkbp:role |
gptkb:Executive_Chairman_of_PepsiCo
|
| gptkbp:spouse |
Joan_Kendall
|
| gptkbp:strategicGoals |
Global market penetration
|
| gptkbp:successor |
Roger Enrico
|