Digital Advertising Industry
GPTKB entity
Properties (53)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Industry
|
| gptkbp:growthRate |
10% annually
|
| gptkbp:hasCollaboratedWith |
Content Creators
Media Outlets Technology Providers |
| gptkbp:hasCompetitors |
Traditional Advertising
|
| https://www.w3.org/2000/01/rdf-schema#label |
Digital Advertising Industry
|
| gptkbp:includes |
Affiliate Marketing
Email Marketing Display Advertising Video Advertising Influencer_Marketing Social_Media_Advertising Search_Advertising |
| gptkbp:isAttendedBy |
Regulatory Changes
Analytics Platforms Market Research Firms |
| gptkbp:isChallengedBy |
Privacy Concerns
Ad Blockers Market Saturation |
| gptkbp:isCharacterizedBy |
Personalization
Ad Fraud Targeted Advertising Data Privacy Issues Real-Time Bidding (RTB) Cross-Channel_Marketing |
| gptkbp:isCitedBy |
$500 billion globally
|
| gptkbp:isEvaluatedBy |
Return on Investment (ROI)
Conversion Rate Click-Through Rate (CTR) Customer Acquisition Cost (CAC) |
| gptkbp:isInfluencedBy |
Consumer Behavior
|
| gptkbp:isMonitoredBy |
gptkb:Advertising_Standards_Authorities
|
| gptkbp:isPartOf |
Marketing Sector
|
| gptkbp:isPromotedThrough |
Content Marketing
Pay-Per-Click (PPC) Advertising Social_Media_Campaigns Search_Engine_Optimization_(SEO) |
| gptkbp:isRated |
Technological Advancements
|
| gptkbp:isRegulatedBy |
gptkb:Federal_Trade_Commission_(FTC)
gptkb:General_Data_Protection_Regulation_(GDPR) gptkb:California_Consumer_Privacy_Act_(CCPA) |
| gptkbp:isSupportedBy |
Digital_Marketing_Agencies
Ad_Tech_Companies |
| gptkbp:isUtilizedFor |
Economic Conditions
Cultural Trends E-commerce Growth Increased Internet Usage Technological Disruptions Mobile Device Penetration |
| gptkbp:isVisitedBy |
15% in the next 5 years
|
| gptkbp:utilizes |
Programmatic Advertising
Data_Analytics |