Digital Advertising Alliance
GPTKB entity
Properties (60)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
organization
|
| gptkbp:advocatesFor |
responsible data collection
|
| gptkbp:aimsTo |
build consumer trust
|
| gptkbp:collaboratesWith |
industry stakeholders
|
| gptkbp:engagesIn |
public awareness campaigns
|
| gptkbp:focus |
digital advertising self-regulation
|
| gptkbp:founded |
2000
|
| gptkbp:goal |
enhance consumer privacy
|
| gptkbp:hasCollaboratedWith |
consumer advocacy groups
|
| gptkbp:hasDeveloped |
online resources for consumers
consumer privacy tools |
| gptkbp:hasEstablished |
partnerships with universities
best practices for data usage |
| gptkbp:hasGoals |
improve consumer understanding
|
| gptkbp:hasImpactOn |
digital marketing practices
|
| gptkbp:hasPart |
AdChoices icon
|
| gptkbp:hasParticipatedIn |
public consultations
|
| gptkbp:hasProductLine |
ethical data practices
training for advertisers |
| gptkbp:headquarters |
gptkb:Washington,_D.C.
|
| https://www.w3.org/2000/01/rdf-schema#label |
Digital Advertising Alliance
|
| gptkbp:isActiveIn |
gptkb:North_America
digital rights advocacy |
| gptkbp:isComposedOf |
leading advertising trade associations
|
| gptkbp:isDedicatedTo |
ethical advertising practices
enhancing online privacy |
| gptkbp:isEngagedIn |
research on advertising effectiveness
consumer feedback collection |
| gptkbp:isFacilitatedBy |
industry partnerships
|
| gptkbp:isFocusedOn |
consumer rights
consumer empowerment responsible advertising practices |
| gptkbp:isInfluencedBy |
advertising policy discussions
|
| gptkbp:isInvolvedIn |
policy development
digital literacy initiatives cross-industry initiatives international advertising standards privacy legislation advocacy |
| gptkbp:isPartOf |
self-regulatory framework
|
| gptkbp:isRecognizedBy |
gptkb:Federal_Trade_Commission
|
| gptkbp:isRecognizedFor |
advocating for consumer choice.
self-regulatory efforts |
| gptkbp:isSupportedBy |
major technology companies
advertising technology firms |
| gptkbp:members |
advertisers
advertising agencies media companies |
| gptkbp:offers |
opt-out options
consumer choice tools |
| gptkbp:operates |
Digital_Advertising_Alliance_Self-Regulatory_Program
|
| gptkbp:participatesIn |
industry conferences
|
| gptkbp:promotes |
transparency in advertising
|
| gptkbp:provides |
educational materials
resources for consumers guidance for advertisers AdChoices program |
| gptkbp:publishes |
guidelines for online behavioral advertising
|
| gptkbp:supports |
self-regulatory principles
|
| gptkbp:website |
www.digitaladvertisingalliance.org
|
| gptkbp:worksWith |
government agencies
|