Diffusion of Innovations (research)
GPTKB entity
Statements (50)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
research
|
| gptkbp:appliesTo |
gptkb:business
agriculture education public health campaigns technology adoption |
| gptkbp:attribute |
complexity
compatibility observability relative advantage trialability |
| gptkbp:firstDescribed |
1962
|
| gptkbp:focusesOn |
diffusion of innovations theory
|
| gptkbp:hasConcept |
opinion leaders
social class innovators early adopters communication channels early majority S-curve of adoption laggards late majority rate of adoption |
| gptkbp:hasModel |
S-curve model
five adopter categories innovation-decision process |
| https://www.w3.org/2000/01/rdf-schema#label |
Diffusion of Innovations (research)
|
| gptkbp:influencedBy |
marketing
public health sociology communication studies |
| gptkbp:originatedIn |
gptkb:Everett_Rogers
|
| gptkbp:relatedTo |
gptkb:network_protocol
technology transfer change management social influence |
| gptkbp:seminalWork |
Diffusion of Innovations (book)
|
| gptkbp:studies |
adoption of new ideas
adoption of new practices adoption of new technologies attributes of innovations barriers to adoption factors affecting adoption how innovations spread |
| gptkbp:usedBy |
educators
policy makers public health officials business strategists |
| gptkbp:bfsParent |
gptkb:Arvind_Singhal
|
| gptkbp:bfsLayer |
7
|