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gptkbp:instance_of
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gptkb:Company
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gptkbp:bfsLayer
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5
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gptkbp:bfsParent
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gptkb:Diageo_Africa
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gptkbp:acquisition
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gptkb:Guinness_Nigeria
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gptkbp:advertising
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Social media campaigns
Television commercials
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gptkbp:awards
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Corporate Social Responsibility Award
Best Brewery in Nigeria
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gptkbp:brand
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gptkb:Ciroc
gptkb:Orijin
gptkb:Baileys
gptkb:Smirnoff_Ice
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gptkbp:ceo
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gptkb:John_O'_Keeffe
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gptkbp:challenges
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Regulatory compliance
Market competition
Economic fluctuations
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gptkbp:community_engagement
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Health initiatives
Youth empowerment programs
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gptkbp:competitors
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gptkb:Nigerian_Breweries
gptkb:International_Breweries
Pernod Ricard Nigeria
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gptkbp:distributor
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Various local distributors
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gptkbp:employees
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over 1,000
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gptkbp:events
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Guinness Colorful World
Johnnie Walker Gold Label Reserve launch
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gptkbp:financial_performance
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Strong growth
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gptkbp:founded
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gptkb:1962
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gptkbp:future_plans
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Investment in technology
Expansion in West Africa
Increase in local sourcing
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gptkbp:headquarters
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gptkb:Lagos
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https://www.w3.org/2000/01/rdf-schema#label
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Diageo Nigeria
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gptkbp:industry
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Beverages
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gptkbp:innovation
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New product development
Sustainable packaging
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gptkbp:market
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gptkb:Politician
Leading market share in spirits
Significant share in beer
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gptkbp:parent_company
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gptkb:Diageo_plc
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gptkbp:part_of
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gptkb:Diageo_plc
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gptkbp:partnerships
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Local farmers
NG Os
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gptkbp:products
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gptkb:Guinness_Stout
gptkb:Johnnie_Walker
gptkb:Smirnoff_Vodka
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gptkbp:revenue
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₦200 billion
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gptkbp:social_responsibility
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Community development programs
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gptkbp:supply_chain
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Local sourcing
International imports
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gptkbp:sustainability_initiatives
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Water conservation
Responsible drinking campaigns
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gptkbp:website
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www.diageo.com
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