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gptkbp:instance_of
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gptkb:Company
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gptkbp:bfsLayer
|
4
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gptkbp:bfsParent
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gptkb:Diageo
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gptkbp:acquired
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gptkb:Guinness_Brewery
gptkb:United_Distillers
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|
gptkbp:brand
|
Celebrity endorsements
Influencer partnerships
|
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gptkbp:collaborates_with
|
Local suppliers
Retail partners
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gptkbp:depicted_in
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gptkb:London_Stock_Exchange
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gptkbp:employees
|
over 30,000
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|
gptkbp:engages_in
|
Corporate social responsibility
|
|
gptkbp:founded
|
gptkb:1997
|
|
gptkbp:has_part
|
Distribution network
Marketing division
Sales division
|
|
gptkbp:headquartered_in
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gptkb:Borough
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gptkbp:headquarters
|
gptkb:Park_Royal
gptkb:Diageo_House
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|
https://www.w3.org/2000/01/rdf-schema#label
|
Diageo Europe
|
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gptkbp:is_active_in
|
gptkb:Community_engagement
Sponsorships
Environmental initiatives
|
|
gptkbp:is_known_for
|
gptkb:Sustainability_initiatives
Innovative marketing
Premium brands
|
|
gptkbp:is_part_of
|
Global market
|
|
gptkbp:is_recognized_for
|
Brand heritage
Quality products
Innovation in distilling
|
|
gptkbp:marketing_strategy
|
Digital marketing
Social media engagement
Event sponsorship
|
|
gptkbp:offers
|
Alcoholic beverages
|
|
gptkbp:operates_in
|
gptkb:Europe
|
|
gptkbp:owner
|
gptkb:Johnnie_Walker
gptkb:Guinness
gptkb:Smirnoff
|
|
gptkbp:part_of
|
gptkb:Diageo
|
|
gptkbp:participates_in
|
Trade shows
Industry conferences
|
|
gptkbp:product_line
|
Craft beers
Non-alcoholic beverages
Ready-to-drink beverages
Flavored spirits
|
|
gptkbp:revenue
|
£12.9 billion
|
|
gptkbp:sales
|
gptkb:beer
Liqueurs
|
|
gptkbp:sponsor
|
Various sporting events
|
|
gptkbp:subsidiary
|
gptkb:Diageo_Great_Britain
gptkb:Diageo_Ireland
|
|
gptkbp:targets
|
Young adults
Affluent consumers
|