DevaCurl

GPTKB entity

Statements (23)
Predicate Object
gptkbp:instanceOf cosmetic product
gptkbp:acquiredBy gptkb:Henkel
gptkbp:acquisitionYear 2020
gptkbp:controversy allegations of hair loss and scalp irritation
gptkbp:focusesOn curly hair
gptkbp:foundedBy Lorraine Massey
gptkbp:foundedIn 1994
gptkbp:headquartersLocation gptkb:New_York_City
https://www.w3.org/2000/01/rdf-schema#label DevaCurl
gptkbp:lawsuit class action lawsuit filed in 2020
gptkbp:notableProduct No-Poo Cleanser
One Condition
SuperCream
Ultra Defining Gel
gptkbp:notableSalon DevaChan Salon
gptkbp:parentCompany gptkb:Henkel
gptkbp:productType hair care products
gptkbp:salonLocation gptkb:New_York_City
gptkbp:targetMarket people with curly and wavy hair
gptkbp:website https://www.devacurl.com/
gptkbp:bfsParent gptkb:Tengram_Capital_Partners
gptkb:Runa_Lucienne
gptkbp:bfsLayer 8