Properties (41)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Person
|
| gptkbp:almaMater |
gptkb:University_of_Oxford
|
| gptkbp:awards |
Clio Awards
|
| gptkbp:birthDate |
1911-06-23
|
| gptkbp:children |
gptkb:David_Ogilvy_III
gptkb:Adele_Ogilvy |
| gptkbp:deathDate |
1999-07-21
|
| gptkbp:famousQuote |
"The most important thing in communication is hearing what isn't said."
"The most important thing is to be honest with yourself." "The consumer isn't a moron, she's your wife." "You can't sell anything if you can't tell a story." "If it doesn't sell, it isn't creative." "The consumer is not a moron, she is your wife." "You can't bore people into buying your product." "What you say is more important than how you say it." "The best advertising is done by satisfied customers." "I have a theory that the truth is never told during the nine-to-five hours." "The most effective advertising is the one that is not noticed." "The secret of great advertising is to make the product the hero." "If you can't explain it to a six-year-old, you don't understand it yourself." "Advertising is only evil when it advertises evil things." "The best way to sell something is to not sell anything. Earn the awareness, respect, and trust of those who might buy." "Never stop testing, and your advertising will never stop improving." "A good advertisement is one which sells the product without drawing attention to itself." "The best ideas come as jokes. Make your thinking as funny as possible." "Good advertising does not just circulate information. It penetrates the public mind with desires and belief." |
| gptkbp:founded |
gptkb:Ogilvy_&_Mather
|
| gptkbp:fullName |
gptkb:David_Mackenzie_Ogilvy
|
| https://www.w3.org/2000/01/rdf-schema#label |
David Ogilvy Jr.
|
| gptkbp:influenced |
Modern advertising practices
|
| gptkbp:influencedBy |
gptkb:Claude_Hopkins
gptkb:John_Caples |
| gptkbp:knownFor |
The Father of Advertising
Founding_Ogilvy_&_Mather |
| gptkbp:nationality |
British
|
| gptkbp:occupation |
Advertising executive
|
| gptkbp:residence |
gptkb:London
gptkb:New_York_City |
| gptkbp:spouse |
gptkb:Holly_Ogilvy
|
| gptkbp:wrote |
gptkb:Ogilvy_on_Advertising
Confessions of an Advertising Man |