Properties (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Person
|
| gptkbp:affiliatedWith |
gptkb:University_of_Pennsylvania
gptkb:Wharton_School |
| gptkbp:hasAwards |
gptkb:Marketing_Science_Institute_Award
Best Paper Award |
| gptkbp:hasContribution |
Quantitative research methods
Marketing strategy development Teaching marketing principles |
| gptkbp:hasOccupation |
Author
Professor |
| gptkbp:hasPublications |
The_Marketing_of_Ideas
Location-Based_Marketing |
| gptkbp:hasResearchInterest |
Consumer behavior
Data analytics Digital_marketing |
| https://www.w3.org/2000/01/rdf-schema#label |
David Bell
|
| gptkbp:knownFor |
Research in marketing
|