Properties (11)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Person
|
| gptkbp:affiliation |
gptkb:University_of_Oregon
|
| gptkbp:field |
Marketing
|
| https://www.w3.org/2000/01/rdf-schema#label |
David A. Sprott
|
| gptkbp:occupation |
Professor
|
| gptkbp:publishes |
gptkb:Journal_of_Consumer_Research
gptkb:Journal_of_Advertising gptkb:Journal_of_Marketing_Research |
| gptkbp:researchInterest |
Advertising
Consumer Behavior Brand_Management |