Statements (14)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Person
|
| gptkbp:affiliation |
gptkb:University_of_California,_Berkeley
|
| gptkbp:birth_year |
1938
|
| gptkbp:contribution |
Aker Model of Brand Equity
|
| gptkbp:field |
gptkb:advertising
|
| https://www.w3.org/2000/01/rdf-schema#label |
Dave Aker
|
| gptkbp:influenced |
Marketing Theory
|
| gptkbp:influenced_by |
gptkb:Philip_Kotler
|
| gptkbp:known_for |
Brand Equity
Marketing Science |
| gptkbp:published_work |
Managing Brand Equity
|
| gptkbp:bfsParent |
gptkb:Mount_Pearl
gptkb:Mount_Pearl,_Newfoundland_and_Labrador |
| gptkbp:bfsLayer |
6
|