Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

URI: https://gptkb.org/entity/Data_Mining_Techniques:_For_Marketing,_Sales,_and_Customer_Relationship_Management
GPTKB entity
Statements (18)
Predicate Object
gptkbp:instanceOf gptkb:book
gptkbp:author gptkb:Gordon_S._Linoff
gptkb:Michael_J._A._Berry
gptkbp:edition Third Edition
gptkbp:firstPublished 1997
gptkbp:format gptkb:book
Print
gptkbp:ISBN 978-1119021438
gptkbp:language English
gptkbp:publisher gptkb:Wiley
gptkbp:subject Marketing
Customer relationship management
Data mining
Sales
gptkbp:bfsParent gptkb:Gordon_S._Linoff
gptkb:Michael_J._A._Berry
gptkbp:bfsLayer 8
https://www.w3.org/2000/01/rdf-schema#label Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management